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Publicity Hound Archives

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Boulder newspaper trains citizen journalists

One of the things I hated about the newspaper business was our failure, as a whole, to teach people how to use the newspaper. That’s why I welcome a new program started by the Daily Camera in Boulder, Colorado. It’s sponsoring an in-person training session for its MyTown site. It’s running full-color, half-page ads in… Read More

Videographer can search his own community for business

Anne Wear of Greensboro, North Carolina says her friend, a videographer, needs ideas on how to market his business. He has almost 20 years of experience behind the camera and also works as an audio person, grip and teleprompter operator. From Jan Cannon of Boston, Massachusetts: Some lawyers videotape depositions. They might be an additional… Read More

Put limitations on sensitive TV video

Night after night, we see stories on the local and national TV news about topics like obesity, alcoholism, drug abuse and mental illness. The reporter’s narration accompanies generic film footage of people walking on a crowded sidewalk, or students making their way to class on a college campus. No problem–except if the story happens to… Read More

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USA Today web video

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Social media video

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Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.

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