I love Peter Baron’s article Learning to Feed Social Media Consumers because it’s chock full of examples on how to spread your message far beyond traditional media to social media sites like YouTube and Facebook. Unlike pitching traditional media, where you are reaching out with your message, using social media as part of your publicity campaign creates a “pull”… Read More
video
Video press releases alive and well
Will somebody please tell the folks over at ClickZ that video press releases are alive and well? A post yesterday indicated the writer wasn’t aware of how often video is being used successfully in press releases. A link to an audio or video clip can be incredibly powerful. Readers simply click on the video link and watch a short video of you… Read More
How to write a social media press release
Blogger and PR pro Brian Solis has an interesting commentary about social media press releases and how they differ from the traditional press releases that litter the landscape. Social media press release are written specifically for blogs, digital stories, RSS feeds, wikis and other social networks that generate conversation online. Solis offers a tidy summary of the SMPRs and… Read More
Press releases with a video clip come alive
An online press release that includes a video clip can be incredibly powerful. Readers simply click on the video link and watch a short video of you extolling the benefits of your product or service. Here are other ways you can use video: —Readers can watch you demonstrate a new product. —They can see you interviewing a customer who… Read More
Feds should butt out of VNR controversy
The federal government should stay out of the squabble over prepackaged news materials such as video news releases. The FCC is reviewing existing rules and regulations on two types of prepackaged news materials – those involving financial or promotional considerations for broadcasters who air them and those involving “controversial” or “political subjects.” The FCC became… Read More
Media hungry for news on “citizen journalism”
As I mentioned yesterday, I’m fascinated by all the “citizen journalism” experiments under way throughout the U.S. I’m not alone. Blogger Steve Outing says he wondered if he was writing too much about the topic, but that the responses to his blog items, and queries from “real” journalists, leads him to believe this could eventually… Read More
Website to train citizen journalists
One reason newspaper circulation is plummeting is because people feel a real disconnect between real life and what they see printed in their daily newspapers. Complaints of biased and inaccurate reporting, too much emphasis on crime (when in fact crime rates are decreasing) and too little good news are encouraging people to take news-gathering into… Read More
Boulder newspaper trains citizen journalists
One of the things I hated about the newspaper business was our failure, as a whole, to teach people how to use the newspaper. That’s why I welcome a new program started by the Daily Camera in Boulder, Colorado. It’s sponsoring an in-person training session for its MyTown site. It’s running full-color, half-page ads in… Read More
Videographer can search his own community for business
Anne Wear of Greensboro, North Carolina says her friend, a videographer, needs ideas on how to market his business. He has almost 20 years of experience behind the camera and also works as an audio person, grip and teleprompter operator. From Jan Cannon of Boston, Massachusetts: Some lawyers videotape depositions. They might be an additional… Read More
Put limitations on sensitive TV video
Night after night, we see stories on the local and national TV news about topics like obesity, alcoholism, drug abuse and mental illness. The reporter’s narration accompanies generic film footage of people walking on a crowded sidewalk, or students making their way to class on a college campus. No problem–except if the story happens to… Read More