video

Social media time-saver: Turn a LinkedIn Q&A into a video

Stop spending precious time creating original content for all your social media sites. Here’s a valuable shortcut—a quick way to use expertise you’ve already shared with somebody, and turn it into a video. Several months ago, on LinkedIn, I answered a question about all the ways an author could use Twitter to promote a book. I… Read More

Financial advisors, use WJS section to market yourself

I passed along this tip to my financial adviser today and she loved it. “If I were you,” I said, “I’d grab the Wealth Manager special section inside Monday’s (April 13, 2009) Wall Street Journal. There’s a cover story on Seven Questions to Ask When Picking a Financial Advisor. Buy several issues and when meeting with prospective clients, show… Read More

Mac or PC—which is better for creating videos?

Aren’t you tired of the Mac vs. PC debate? I know I am. Unless I’m getting ready to create a bunch of good-quality videos either for my own website or for the video-sharing sites like YouTube, and somebody comes along and asks me why I like my PC better than a Mac. I’m never sure what to… Read More

Campaign fun: Put yourself in this election movie

Thanks to online marking marketing blogger BL Ochman’s WhatsNextBlog.com for letting us know about how to have a little fun during this election season. Star alongside Barack Obama and John McCain in JibJab’s Election 2008 political video, “Time for Some Campaignin’. I did. But you won’t see me (or you) until near the end, in… Read More

Story idea for this week: Freedom from (fill in the blank)

My friend, TV producer Shawne Duperon, has a terrific idea for tying publicity into the July 4 Independence Day theme. Think of a “freedom from…” and use that in your pitch. Examples: —A health department in the Midwest might pitch tips to give people “freedom from mosquitoes” after the recent floods. —Credit counselors can pitch a story… Read More

Promote artwork with video using these 11 tips

Of all the people who need to promote what they’re sellings, artists are among those who have the most difficult time. I don’t know why. But Nicolette Tallmadge, who blogs at The Crafted Webmaster, offers 10 tips on How to Use Online video to Promote Your Art. She makes an interesting point. People who buy… Read More

Video tour of your website will impress journalists, others

One of the best ways to use video for publicity is to give visitors to your website the red-carpet treatment by taking them on a video tour of your site. I’m creating a video right now for that very purpose, using Camtasia Studio 5.0. It’s a software program that captures whatever is on your monitor screen. The… Read More

Web video is easy with free tips from Mike Stewart

Entomologist Hal Coleman of Alpharetta, Georgia has been using web video for a little more than a year to sell his exterminating services, and it gives him a huge advantage over his competitors. Let’s say a company discovers its offices are infested with cockroaches. They call Hall at North Fulton Exterminating and three other exterminators in Alpharetta and ask… Read More

Comment on popular videos with your own video comment

Here’s a clever tip from Tom Antion’s teleseminar last week on “How to Get Instant High Rankings on Google Using Short Videos.” Find very popular videos at video-sharing sites like YouTube. Then create your own video commenting on that video. Lots of people who care enough to watch the YouTube video will be curious about the comments,… Read More