video

Campaign fun: Put yourself in this election movie

Thanks to online marking marketing blogger BL Ochman’s WhatsNextBlog.com for letting us know about how to have a little fun during this election season. Star alongside Barack Obama and John McCain in JibJab’s Election 2008 political video, “Time for Some Campaignin’. I did. But you won’t see me (or you) until near the end, in… Read More

Story idea for this week: Freedom from (fill in the blank)

My friend, TV producer Shawne Duperon, has a terrific idea for tying publicity into the July 4 Independence Day theme. Think of a “freedom from…” and use that in your pitch. Examples: —A health department in the Midwest might pitch tips to give people “freedom from mosquitoes” after the recent floods. —Credit counselors can pitch a story… Read More

Promote artwork with video using these 11 tips

Of all the people who need to promote what they’re sellings, artists are among those who have the most difficult time. I don’t know why. But Nicolette Tallmadge, who blogs at The Crafted Webmaster, offers 10 tips on How to Use Online video to Promote Your Art. She makes an interesting point. People who buy… Read More

Video tour of your website will impress journalists, others

One of the best ways to use video for publicity is to give visitors to your website the red-carpet treatment by taking them on a video tour of your site. I’m creating a video right now for that very purpose, using Camtasia Studio 5.0. It’s a software program that captures whatever is on your monitor screen. The… Read More

Web video is easy with free tips from Mike Stewart

Entomologist Hal Coleman of Alpharetta, Georgia has been using web video for a little more than a year to sell his exterminating services, and it gives him a huge advantage over his competitors. Let’s say a company discovers its offices are infested with cockroaches. They call Hall at North Fulton Exterminating and three other exterminators in Alpharetta and ask… Read More

Comment on popular videos with your own video comment

Here’s a clever tip from Tom Antion’s teleseminar last week on “How to Get Instant High Rankings on Google Using Short Videos.” Find very popular videos at video-sharing sites like YouTube. Then create your own video commenting on that video. Lots of people who care enough to watch the YouTube video will be curious about the comments,… Read More

Video pitching will become overused

Thanks to Publicity Hound Laura Jackson for calling attention to the issue of video pitching—in other words, pitching a blogger by creating a clever video in which you are shown delivering the pitch. Blogger Jeremiah Owyang, a web strategist shown here, posted this item in which he raved about the clever video pitch from two authors who wanted… Read More

YouTube video creators: Provide written content, too

Publicity Hound Meryl K. Evans reminds us not to use YouTube or podcasting as a replacement for any written content we currently provide. “If you do, you could neglect a small but important audience– those with disabilities. The deaf, like me, can’t follow the video unless it’s obvious from visuals. “The blind miss out on visual cues.”… Read More