The Publicity Hound’s Tips of the Week Issue #554 May 10, 2011 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” ========================================== In This Issue ========================================== 1. Your 30-Second Bumper Sticker 2. Work with Me One on One 3. YouTube Video Secrets 4. Fast Track for Authors, Speakers, Experts 5. Marketing Tips for… Read More
video
YouTube secrets push your video to top of search results; learn ’em all during free webinar Wednesday, May 18
Online video is the most powerful tool on the Internet for driving traffic to your websites and services. That’s why I have my own YouTube channel. Search engines are focusing on online video to deliver the content their customers are looking for and have even changed their search parameters to push video to the top… Read More
21 ways to promote your webinars and teleseminars
If you’re new to hosting webinars, the team at SocialBrite.org has a very helpful summary of 10 steps for planning a successful webinar. It includes nine ways to promote your webinar. I took their list and added to it. Most of these ideas will also work when promoting teleseminars. Here’s their list of suggestions on… Read More
Everything you do online—good and bad—is publicity
Everything you say online reflects on your reputation. By Phyllis Zimbler Miller Guest Blogger Everything you do online, from writing a book review on Amazon to leaving a comment on someone’s blog post, is publicity for you, your brand and your business. If you manage this online publicity well, you should be receiving positive… Read More
Fast Company Wants Your Photo
The Publicity Hound’s Tips of the Week Issue #512 July 6, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” ========================================== =================================== In This Issue =================================== 1. Fast Company Wants Your Photo 2. Piggyback onto the Heat Wave 3. Start Your Online TV Show Quickly 4. Create a Memorable Tagline 5. Bad… Read More
The perfect video to shame the social media naysayers
Is that smart-aleck friend of yours constantly berating you for tweeting and blogging, chiding you for wasting your time, and claiming that it’s just a fad? What about that “you-can’t-change-my-mind” boss who refuses to let the company have a blog “because we want to control what people say about us”? Ask for just five minutes… Read More
Why a press release and not just a blog post?
If you’re releasing a report on the state of your industry, what’s the purpose of writing a press release? Why not just post the information to your blog? In fact, why even bother with press releases? Can’t blog posts serve the same function? That’s what law firm marketing expert Kevin O’Keefe asked at Real Lawyers… Read More
Graphic artist needs ideas for promoting book video business
Jenni Bowring-McDonough of St. Paul, MN, writes: “My husband, Tim McDonough, is a graphic artist who is now producing book trailers at Standard Book Videos. “Because I work in publishing, I introduced him to our president who hired Tim to design several trailers (book videos) for us. That’s… Read More
How to Follow Up
The Publicity Hound’s Tips of the Week Issue #478 Nov. 11, 2009 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. How to Follow Up 2. Predict Top Trends of 2010 3. Gary V’s 5 Commandments 4. How to Promote a Floral Shop 5. Help This Hound… Read More
Measure your PR, publicity success these 3 ways
One of the biggest mistakes people make when measuring the success of a publicity campaign continues to be counting the number of newspaper clippings, or the number of page views, that result from a press release or promotion. But a pile of clips, or thousands of page views, don’t mean diddly. Instead, determine whether your campaign did one of… Read More