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I am Not a Flake

The Publicity Hound’s Tips of the Week Issue #561 June 28, 2011 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. I am Not a Flake 2. Use Glue to Grab Facebook Fans 3. Pull Journalists with Video 4. Why You Should Care About Klout 5. Confidence… Read More

Piggyback onto Gender-neutral Story

The Publicity Hound’s Tips of the Week Issue #557 May 31, 2011 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Piggyback onto Gender-neutral Story 2. Three Nook Books in One Weekend 3. You Can’t Afford Not to Outsource 4. Don’t Forget Meetup.com 5. Inventory Closeout 6.… Read More

Biggest Mistake on Facebook Profiles

The Publicity Hound’s Tips of the Week Issue #556 May 24, 2011 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Biggest Mistake on Facebook Profiles 2. Patch Wants More of Your Content 3. Sneaky YouTube Trick 4. Advantages of Nook Books 5. Why They Can’t Find… Read More

Your Company’s Giant Billboard

The Publicity Hound’s Tips of the Week Issue #555 May 17, 2011 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Your Company’s Giant Billboard 2. Help with YouTube Videos 3. Your Book Should be on the Nook 4. Come, Sit, Stay–And Ask Questions 5. Where to… Read More

Your 30-Second Bumper Sticker

The Publicity Hound’s Tips of the Week Issue #554 May 10, 2011 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” ========================================== In This Issue ========================================== 1. Your 30-Second Bumper Sticker 2. Work with Me One on One 3. YouTube Video Secrets 4. Fast Track for Authors, Speakers, Experts 5. Marketing Tips for… Read More

Fast Company Wants Your Photo

The Publicity Hound’s Tips of the Week Issue #512 July 6, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” ========================================== =================================== In This Issue =================================== 1. Fast Company Wants Your Photo 2. Piggyback onto the Heat Wave 3. Start Your Online TV Show Quickly 4. Create a Memorable Tagline 5. Bad… Read More

How to Follow Up

The Publicity Hound’s Tips of the Week Issue #478 Nov. 11, 2009 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. How to Follow Up 2. Predict Top Trends of 2010 3. Gary V’s 5 Commandments 4. How to Promote a Floral Shop 5. Help This Hound… Read More

Measure your PR, publicity success these 3 ways

One of the biggest mistakes people make when measuring the success of a publicity campaign continues to be counting the number of newspaper clippings, or the number of page views, that result from a press release or promotion. But a pile of clips, or thousands of page views, don’t mean diddly. Instead, determine whether your campaign did one of… Read More

Social media time-saver: Turn a LinkedIn Q&A into a video

Stop spending precious time creating original content for all your social media sites.                Here’s a valuable shortcut—a quick way to use expertise you’ve already shared with somebody, and turn it into a video.        Several months ago, on LinkedIn, I answered a question about all the ways an author could use Twitter to promote a book. I… Read More

Financial advisors, use WJS section to market yourself

I passed along this tip to my financial adviser today and she loved it. “If I were you,” I said, “I’d grab the Wealth Manager special section inside Monday’s (April 13, 2009) Wall Street Journal. There’s a cover story on Seven Questions to Ask When Picking a Financial Advisor. Buy several issues and when meeting with prospective clients, show… Read More

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Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.

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