The Publicity Hound’s Tips of the Week Issue #561 June 28, 2011 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. I am Not a Flake 2. Use Glue to Grab Facebook Fans 3. Pull Journalists with Video 4. Why You Should Care About Klout 5. Confidence… Read More
video
Piggyback onto Gender-neutral Story
The Publicity Hound’s Tips of the Week Issue #557 May 31, 2011 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Piggyback onto Gender-neutral Story 2. Three Nook Books in One Weekend 3. You Can’t Afford Not to Outsource 4. Don’t Forget Meetup.com 5. Inventory Closeout 6.… Read More
Biggest Mistake on Facebook Profiles
The Publicity Hound’s Tips of the Week Issue #556 May 24, 2011 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Biggest Mistake on Facebook Profiles 2. Patch Wants More of Your Content 3. Sneaky YouTube Trick 4. Advantages of Nook Books 5. Why They Can’t Find… Read More
Your Company’s Giant Billboard
The Publicity Hound’s Tips of the Week Issue #555 May 17, 2011 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Your Company’s Giant Billboard 2. Help with YouTube Videos 3. Your Book Should be on the Nook 4. Come, Sit, Stay–And Ask Questions 5. Where to… Read More
Your 30-Second Bumper Sticker
The Publicity Hound’s Tips of the Week Issue #554 May 10, 2011 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” ========================================== In This Issue ========================================== 1. Your 30-Second Bumper Sticker 2. Work with Me One on One 3. YouTube Video Secrets 4. Fast Track for Authors, Speakers, Experts 5. Marketing Tips for… Read More
Fast Company Wants Your Photo
The Publicity Hound’s Tips of the Week Issue #512 July 6, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” ========================================== =================================== In This Issue =================================== 1. Fast Company Wants Your Photo 2. Piggyback onto the Heat Wave 3. Start Your Online TV Show Quickly 4. Create a Memorable Tagline 5. Bad… Read More
How to Follow Up
The Publicity Hound’s Tips of the Week Issue #478 Nov. 11, 2009 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. How to Follow Up 2. Predict Top Trends of 2010 3. Gary V’s 5 Commandments 4. How to Promote a Floral Shop 5. Help This Hound… Read More
Measure your PR, publicity success these 3 ways
One of the biggest mistakes people make when measuring the success of a publicity campaign continues to be counting the number of newspaper clippings, or the number of page views, that result from a press release or promotion. But a pile of clips, or thousands of page views, don’t mean diddly. Instead, determine whether your campaign did one of… Read More
Social media time-saver: Turn a LinkedIn Q&A into a video
Stop spending precious time creating original content for all your social media sites. Here’s a valuable shortcut—a quick way to use expertise you’ve already shared with somebody, and turn it into a video. Several months ago, on LinkedIn, I answered a question about all the ways an author could use Twitter to promote a book. I… Read More
Financial advisors, use WJS section to market yourself
I passed along this tip to my financial adviser today and she loved it. “If I were you,” I said, “I’d grab the Wealth Manager special section inside Monday’s (April 13, 2009) Wall Street Journal. There’s a cover story on Seven Questions to Ask When Picking a Financial Advisor. Buy several issues and when meeting with prospective clients, show… Read More