Video Marketing

‘Feed Me Bubbe,’ a kosher cooking show, wants publicity ideas

Avrom Honig writes: “My three-year-old web TV show Feed Me Bubbe, which features my Bubbe (Yiddish for grandmother) demonstrating how to cook a variety of kosher food, has received national media attention. “Of course, we’d like to receive more. Can your Hounds recommend the best ways to pitch a story about the show to the big food… Read More

Promote anything by creating quick videos with Animoto

If you want to create a video for an upcoming event as part of your publicity campaign, or for a product or service you’re launching, and you’re on a tight deadline, here’s a great alternative to a talking-head video where you have to look good. Animoto lets you produce TV-quality music videos using your own photos, or… Read More

Italian Diorama artist needs ideas to promote artwork, crafts

Susan Sogaro of Trumbull, Texas writes: I am an Italian Diorama artist, and my hand-made, three-dimensional Nativities include town scenes which have homesteads, vendors, shops and market scenes. Our art and gift shop caters to Italian art lovers in the U.S. Crafts range from the Diroamas to small travertine coasters and ceremic boxes and tiles.… Read More

Web designer needs quick promotion tips to boost sales

Nancy Cavanaugh of Milwaukee, Wisconsin asks: I am a web designer at Cavanaugh Interactive who receives the majority of my business via word of mouth. I’ve been a freelance designer for more than 26 years, and in all that time I’ve never seen the economic situation deteriorate so quickly. Because of this, cash flow is… Read More

Artists, don’t let ‘the bad economy’ paralyze you

I absolutely refuse to wallow in all the gloom-and-doom talk from naysayers who spend more time complaining about the bad economy, and how lousy business is, instead of doing something about it. Whether my business is good or bad (and right now, it’s very good) is more about my mindset than about plunging stock prices. … Read More

Create video for your chamber of commerce, local media

If you’re a member of your local chamber of commerce and the only thing you have to show for it is the receipt for your annual dues, don’t even think about dropping out. Because you’re a smart Publicity Hound, you have an opportunity right at your fingertips to be a star in the organization and… Read More

Web video in Charlotte, N.C. wants publicity ideas

This “Help This Hound” question is from John Easton of Charlotte, North Carolina asks: “My new web video portal, Broadcast Charlotte, features local small business events, and I would like some help from your Hounds on how to generate my own publicity for it. “Broadcast Charlotte provides on-demand video coverage of a variety of small-business… Read More

Make a Difference Day, Oct. 27, a great publicity op

Today’s issue of USA Weekend includes details on how your company, nonprofit, government agency, social club or neighborhood group can participate in Make a Difference Day on Oct. 27, the annual Saturday set aside to make a difference in your community. How? Paint a building, pick up litter, help at a home for the elderly, refurbish a community… Read More

“I Love My Library” Video Contest offers $10,000 prize

If you work, read or do anything else at a library you love, or your kids do, generate publicity for the library and a big, fat cash prize by entering and winning the “I Love My Library” contest. It’s sponsored by Thomson Gale, the company that publishes reference materials for libraries. Whether it’s your favorite neighborhood library, you… Read More