If you’re considering an iPad for shooting video for a publicity campaign, one of the most pressing questions is how to secure that valuable piece of equipment to the tripod. You do it with a Caddie Buddy, a plastic contraption that, one one end, wraps around the iPad and secures it on all four corners.… Read More
Video Marketing
Make killer videos with nothing more than an iPad
If you’ve been resisting creating videos for your business because you need too much equipment, and (like me), you don’t consider yourself a techie, this is for you. My friend Mike Stewart (no relation) shoots good-quality video, adds 3D and music during the editing, and uploads it to YouTube and his other social media accounts,… Read More
7 online promotion tools for professional organizers
There’s a place in my heart for professional organizers, perhaps because I need one at my side every waking minute of every day. While looking through old blog posts, I found one titled Professional organizer needs promotion ideas, and it generated lots of comments from my readers. But that was five years ago! Today, there are… Read More
2 Important Deadlines
Issue #729 June 29, 2013 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue 2 Important Deadlines Event Promotion Tip New Posts at My Blog Hound Video of the Week This Weekend in the Hound House: Thanks to Christine Bufffaloe of Serenity Virtual Assistant Services for pointing out Rustoleum’s Glow in… Read More
Safety net saves you from Internet marketing rip-offs
Have you evey been invited to a free event hosted by an Internet marketer who promises you’ll walk away a lot smarter, and then you get to the event and find out it’s nothing but a sleazy pitchfest for a $2,000 product? What about those expensive “systems” pushed by Internet marketers who claim they will… Read More
Headline Writing Tip: Keywords Beat Clever Every Time
I only thought I understood the importance of using keywords in headlines, articles, blog posts and website copy so the search engines could find them. It wasn’t until I took Jeff Johnson’s “TubeTraffic Secrets” course that the light bulb went on: sometimes one or even two keyword phrases in a headline aren’t good enough. This… Read More
Use music to cut through the publicity noise
This guest post was written by Asbjoern Andersen, a Danish composer who, in addition to his music supervision, composes music for commercials, television and feature films. He also composes music for authors, speakers, experts and corporate clients who want to use their own distinctive music as part of their brand to differentiate themselves in the… Read More
Photos Rule, Video Drools: It’s Photography, Not Videos, That Engage Users
This guest post was written by Julie Anne Herrin, a self-described social media and marketing junkie who ferrets out the latest and greatest in mobile, traditional and social media. She works in marketing and public relations for Zimbio and StyleBistro. You can find her at her blog at CapturingtheCustomer.com and on Twitter at @JulieAnneHerrin. * … Read More
Help me turn my apple cellar into a video studio
Do you hate recording talking-head videos as much as I do? There. I’ve said it. I hate recording talking-head videos! Here’s why. Before I can hit the “record” button, I must: Clean my home office. This includes ripping all the inspirational post-its and to-do notes from the walls, scooping up papers, notebooks, periodicals and other junk from my… Read More
Use hyperlinks in press releases: Here are 19 ideas
The next time you write a press release, don’t forget hyperlinks. Too many writers do. Or they’re simply unaware of the three most important reasons to include them: they improve your search engine optimization, drive traffic to your website, and amplify your message. Used correctly, links can also push consumers to take the action you want them to take,… Read More