If you’re a member of your local chamber of commerce and the only thing you have to show for it is the receipt for your annual dues, don’t even think about dropping out. Because you’re a smart Publicity Hound, you have an opportunity right at your fingertips to be a star in the organization and… Read More
Video Marketing
Web video in Charlotte, N.C. wants publicity ideas
This “Help This Hound” question is from John Easton of Charlotte, North Carolina asks: “My new web video portal, Broadcast Charlotte, features local small business events, and I would like some help from your Hounds on how to generate my own publicity for it. “Broadcast Charlotte provides on-demand video coverage of a variety of small-business… Read More
Make a Difference Day, Oct. 27, a great publicity op
Today’s issue of USA Weekend includes details on how your company, nonprofit, government agency, social club or neighborhood group can participate in Make a Difference Day on Oct. 27, the annual Saturday set aside to make a difference in your community. How? Paint a building, pick up litter, help at a home for the elderly, refurbish a community… Read More
“I Love My Library” Video Contest offers $10,000 prize
If you work, read or do anything else at a library you love, or your kids do, generate publicity for the library and a big, fat cash prize by entering and winning the “I Love My Library” contest. It’s sponsored by Thomson Gale, the company that publishes reference materials for libraries. Whether it’s your favorite neighborhood library, you… Read More
YouTube videos build buzz for raunchy book for men
What’s a publisher to do when the content of a new book is so racy and offensive that newspapers and magazines won’t touch it? Build the buzz online by spending only $10,000 to create three short, risque, sexist videos about the risque, sexist book. Then post them at sites such as YouTube and watch as word spreads to other popular social networking sites… Read More
Product promotion: How to use online video
If you’re working on a new product and you’ll need ideas on how to promote it, tune in to a free webinar at 1 PM Eastern Time tomorrow, sponsored by Bulldog Reporter and The NewsMarket, the media’s online source for free video. It’s called “Mastering Online Video to Launch New Products: How PR Can Create Compelling… Read More
Video-sharing websites go beyond YouTube
YouTube isn’t the only video-sharing website. Check out these 10 others, courtesy of Sree Sreenivasan, at left, technology reporter for WNBC.com and WNBC-TV in New York City. He also teaches journalism at Columbia University. Using video in your press releases is a very effective way to promote your business, or your product, service, cause or issue. It’s… Read More
Author reads to kids on YouTube
Author Dora Crow wrote to tell me about a clever way she’s using YouTube to promote her book. She writes: “In order to share the story of Winky & Wonder, I’ve begun reading my children’s book on YouTube as an online ‘Children’s Storytime.’ I uploaded the prologue a few days ago, and today I uploaded the… Read More