Video Marketing

Dog Tweets–15 things not to say to a journalist

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter. 15 things not to say to a journalist from @PRDaily #pitchingthemedia ow.ly/InFfS Design Trends of 2015: How Your #Blog Can Adapt : @problogger ow.ly/IdSzi Use Hangouts On Air to Build Your Platform… Read More

6 ways cause marketing can rocket your publicity to new heights

By Linda Rastelli If you’re a small to mid-sized business or nonprofit with very limited resources, how can you get better publicity and the approval of your customers or donors? Build a relationship that has mutual value. Today cause marketing isn’t just sponsorship. It can truly be a partnership. Beyond Expectations, a Trenton, N.J.-based nonprofit, struggles… Read More

How to offer “extras” with your pitch to hook the media

By Roshanda E. Pratt Everyone loves extras. Extra fries, extra time to complete a project, and extra money in your bank account. Just as you and I enjoy a few “extras” so does the local television media you’re pitching. Before we outline the sort of things you can offer as “extras” to land your interview,… Read More

13 smart reasons to use captions on YouTube videos

I started using captions on my YouTube videos about a year ago when someone reminded me that it’s just one more place where Google can find keywords. That’s Reason Number 1 and it’s reason enough for me. (The screenshot above is my “Welcome to My Website” video.) Reason Number 2: It helps people who are… Read More

How to get Camtasia 8.0 for free and make easy videos

One of the easiest ways to create videos fast, without having to look good in front of the camera, write a script and memorize your lines, is to shoot a video of what you see on your computer monitor. You use screen-capture software and a headset with a mic to do things like take people… Read More

Make a video of your Twitter account with this free tool

If you’re on Twitter, you can now make a video of less than a minute that will give people a quick summary of the types of information you share, who follows you, and when you tweet. It’s Vizify, and before you use it, I recommend you watch this short video I created that explains how… Read More

Free cheat sheet: 15 ways to pull more YouTube traffic

How I wish I had had Jeff Johnson’s free YouTube cheat sheet when I started my YouTube channel about eight years ago. YouTube was a mystery to me. I was struggling to learn video—how to use the camera, the proper lighting, how to edit—and there was little time left to figure out how to use YouTube.… Read More

iPad + Keynote, a $10 app, can let you make killer slides that include video — Free Training 9/19

If you’re a speaker or consultant who relies primarily on boring PowerPoint for your presentations, it’s time to wake up your audiences, impress them and encourage them to buy, buy, buy from you. You can do it with an iPad and Keynote, the $10 app that even lets you insert video into your slides. Mike… Read More

Children’s authors: How to sell hundreds of books by visiting schools

This guest post was written by Kevin Gerard, a fantasy adventure author whose books for young adults include the series Conor and the Crossworlds series and Diego’s Dragon. Follow him on Twitter. * * * By Kevin Gerard If you write children’s novels, school visits are an enjoyable… Read More