Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter. 15 things not to say to a journalist from @PRDaily #pitchingthemedia ow.ly/InFfS Design Trends of 2015: How Your #Blog Can Adapt : @problogger ow.ly/IdSzi Use Hangouts On Air to Build Your Platform… Read More
Video Marketing
2 Important Deadlines
Issue #729 June 29, 2013 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue 2 Important Deadlines Event Promotion Tip New Posts at My Blog Hound Video of the Week This Weekend in the Hound House: Thanks to Christine Bufffaloe of Serenity Virtual Assistant Services for pointing out Rustoleum’s Glow in… Read More
Use music to cut through the publicity noise
This guest post was written by Asbjoern Andersen, a Danish composer who, in addition to his music supervision, composes music for commercials, television and feature films. He also composes music for authors, speakers, experts and corporate clients who want to use their own distinctive music as part of their brand to differentiate themselves in the… Read More
Photos Rule, Video Drools: It’s Photography, Not Videos, That Engage Users
This guest post was written by Julie Anne Herrin, a self-described social media and marketing junkie who ferrets out the latest and greatest in mobile, traditional and social media. She works in marketing and public relations for Zimbio and StyleBistro. You can find her at her blog at CapturingtheCustomer.com and on Twitter at @JulieAnneHerrin. * … Read More
Help me turn my apple cellar into a video studio
Do you hate recording talking-head videos as much as I do? There. I’ve said it. I hate recording talking-head videos! Here’s why. Before I can hit the “record” button, I must: Clean my home office. This includes ripping all the inspirational post-its and to-do notes from the walls, scooping up papers, notebooks, periodicals and other junk from my… Read More
Use hyperlinks in press releases: Here are 19 ideas
The next time you write a press release, don’t forget hyperlinks. Too many writers do. Or they’re simply unaware of the three most important reasons to include them: they improve your search engine optimization, drive traffic to your website, and amplify your message. Used correctly, links can also push consumers to take the action you want them to take,… Read More
Make event promotion/PR easy: 27 questions spark ideas
When you’re brainstorming ideas to promote your next special event, use this shortcut: My list of 27 questions designed to get you thinking creatively about how to generate publicity. The answers will help you identify juicy angles, compelling pitches and other content the media and bloggers will want to know about. I’ll share several dozen more… Read More
Online visibility: 13 ways to build a following
This month’s guest blog post was written byJames Nissen. Last week, I shared James’ pitch and wrote about How a guest blogger pitched me and made me say ‘yes’ * * * By James Nissen “It does not matter how slowly you go as long as you do not stop.” — Confucius One of… Read More
9 ways chambers of commerce can use social media
Chambers of commerce can use social media to promote activities such as their members’ open houses. (Shutterstock photo) By Joan Stewart Local chambers of commerce are always looking for new ways to add value for their members. That’s why social media sites are perfect for them. Here are nine ways chambers can use these sites: Create a… Read More
How to publicize your Make a Difference Day activities
If you’re participating in Make a Difference Day, the annual day of doing good in the U.S., let your local media and bloggers know. Typical projects. like cleaning up neighborhoods and helping the elderly with repair projects, make great stories for newspapers and magazines, and great visuals for television, particularly if the media are part of… Read More