If you’re considering turning your expertise into a new revenue stream and teaching an online course on a topic you love, you probably have the same question I had. How do you convince people to pay for it? You convince them three ways. First, with a course you’re sure the market wants—one that’s so rich… Read More
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5 Must-have Techie Tools if You Want Free Publicity
You dream of the day something like this happens: An influential blogger asks to do a video interview for his popular blog. Or a top-tier journalist, desperate to speak with an expert like you for a story she’s writing on deadline, needs an interview now. Or a podcaster who has a huge audience had a guest… Read More
Dog Tweets–How to Use #YouTube’s Proprietary Features to Build an Audience
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter. Video How to Use #YouTube’s Proprietary Features to Build an Audience bit.ly/1Q5YV4H Social Media and Marketing Strategies How to Get More Followers on #Instagram: A Guide to Earning Your First 1,000 Followers… Read More
6 Common Problems with Opt-in Boxes on Facebook
Facebook is digging into its back of tricks, yet again, and making it more difficult for users to create a buzz without buying an ad. Remember the big ruckus last year when people discovered that only a small percentage of fans were seeing status updates posted to a page? Back then, it was something like… Read More
Why I Love You
Issue #757 Oct. 8, 2013 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue Why I Love You Embed YouTube Video at Your Site Webinar Updates Hound Photos of the Week This Weekend in the Hound House: My friend Christine Buffaloe, who’s visiting from San Diego, went hiking with me on… Read More
iPad + Keynote, a $10 app, can let you make killer slides that include video — Free Training 9/19
If you’re a speaker or consultant who relies primarily on boring PowerPoint for your presentations, it’s time to wake up your audiences, impress them and encourage them to buy, buy, buy from you. You can do it with an iPad and Keynote, the $10 app that even lets you insert video into your slides. Mike… Read More
Dog Tweets–How to Make a Marketing Video
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter. How to make a marketing video. A beginner’s guide.Ready to start creating videos? Here are 5 quick wins you can knock off your to-do list today. 5 Pinterest Analytics Tools to Improve… Read More
This is Better Than Pitching
Issue #739 Aug. 6, 2013 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue This is Better Than Pitching Make Slick Video Easy Peasy The Washington Post Sale Hound Video of the Week This Week in the Hound House: I feel like I’m missing summer! I’ve made more than 60 containers… Read More
How to attach your iPad to a tripod, safely and securely, to shoot video
If you’re considering an iPad for shooting video for a publicity campaign, one of the most pressing questions is how to secure that valuable piece of equipment to the tripod. You do it with a Caddie Buddy, a plastic contraption that, one one end, wraps around the iPad and secures it on all four corners.… Read More
Dog Tweets – 5 Ways To Create a Social Media Savvy, Shareable Opt-in Offer
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter. 5 Ways To Create a Social Media Savvy, Shareable Opt-in OfferBuilding an engaged email list is high on most savvy business owner’s priorities, because email is the one platform that is unlikely… Read More