TV & Radio

5 Times When Oh-so-sweet Free Publicity Turns Sour

Going after publicity when the time isn’t right can spell trouble. That’s what I told a reader last week when he asked me if free publicity has any disadvantages. It sure does. Here are five instances free publicity, otherwise sweet, can turn sour. 1. Your book isn’t ready, but a top-tier media outlet calls. You’re… Read More

Pitching tips Thursday on how to get on Rachael Ray, Live with Kelly, Wendy Williams Show

Here’s a short list of unsolicited junk that publicity-seekers send to TV shows where they want to appear as guests: Guess where most of this stuff ends up? In the trash bin. Why Producers Don’t Want This Junk Producers are too busy to wade through mountains of materials. So the publicity seekers… Read More

Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.