Thanksgiving hosts all over the U.S. are squirming. What if Uncle Fred insists on wearing his red Donald Trump ball cap during Thanksgiving dinner? Or cousin Megan shows up at the door sporting her “I’m With Her” T-shirt? Publicity Hounds to the rescue! Now is the time for authors, speakers and experts to pitch story ideas… Read More
TV Publicity
11 Audiences Can Promote You: Here’s What They Want
One of the biggest problems people make when they want publicity is treating everyone who can give it to them like a herd of cattle. Got your hands on a pretty good media list? Great. Using the same pitch for them all? If so, it’s like herding cattle into the barn, feeding them all from… Read More
9 Profitable Reasons to Sell (or Rent) Your Book to Libraries
Selling your books to libraries offers opportunities galore through things like more sales on Amazon and sales of spinoff products. Read more
Healthcare Publicity Tips March 9 at Publicity Club of Chicago
If you need publicity for your medical center, hospital or health-related facility, don’t miss the Wednesday, March 9, meeting of The Publicity Club of Chicago on “How to Land Coverage with National Healthcare Media.” A panel of five media representatives will share tips on how to pitch your stories and get their attention. They are:… Read More
Want a Better Story? Make Journalists a Part of It
The quote from Ben Franklin goes something like this: “Tell me and I forget. Teach me and I may remember. Involve me and I’ll understand. Franklin, of course, was a journalist. And his advice is as true today for bloggers and new media as it was back then for town criers. Any time you can… Read More
New PhotoFunia Tool Let’s You Put Yourself on TV
I’ve written about PhotoFunia before, and I’ve concluded that it’s the simplest, most fun graphics tool I’ve found. Use it to turn your photo into a pencil drawing. Type a message on the marquee of a movie theater or in neon lights on a giant billboard. Or create a photo of yourself with Brad Pitt,… Read More
How to Monetize Your Publicity
Foxy Ladies
How controversy creates publicity for experts
This edited transcript is the second in a four-part series from an interview on April 2, 2015. Dr. Judith Briles asks me about how authors can become experts and promote their expertise. Prefer audio? You can download it here or listen on iTunes. Part 3 will be published here tomorrow. Also let them know about my free cheat sheet… Read More
How to get book publicity from newspapers, TV
This edited transcript is the third in a four-part series from an interview on Jan. 12, 2015. Julie Eason asks me about how authors can do their own publicity. Prefer audio? You can listen to the podcast on iTunes or on Stitcher Radio. Part 4 will be published here tomorrow. Julie Anne: Let’s say we actually want… Read More