Marcus Simmons of Southfield, Michigan writes: “The Motown Automotive Professionals nonprofit is in its start-up stage. We will provide no-cost automotive vocational training for socially and economically deprived young adults as they emerge from high school. “I have been on the 6 o’clock news on two channels so far, and we have a website but… Read More
Target Market
Music industry publicity course at UCLA
UCLA Extension is offering a one-day seminar exploring the role of public relations in pop music. “Publicity in the Music Industry: A One Day Seminar” features guest speakers from record labels and music industry journalists. The seminar is led by Cary Baker, owner of conqueroo, a Los Angeles-based music and entertainment public relations firm. It will… Read More
How to promote a horticulture degree
Elaine Grassbaugh of Columbus, Ohio writes: “Agriculture colleges across the U.S. are experiencing low enrollment rates, especially in the area of horticulture. This is mainly due to the cost of a 4- or 5-year bachelor’s degree. Also, many two-year community colleges now offer this major. “How can a department in a major land grant university… Read More
How to promote a health rehabilitation facility
Publicity Hound Lisa Cupolo writes: “I am the marketing facilitator for Northwoods Health System. We offer six different health care facilities in upstate New York providing rehabilitation and long-term care services. This is a setting that bridges the gap between hospital and home (patients are discharged from the hospital but are unable to return home… Read More
Watches for lawyers: A clever product that needs publicity ideas
Lisa Solomon of Ardsley, New York writes: “My husband and I, both attorneys, are partners in The Billable Hour Company. We make watches and clocks especially for lawyers, with dials divided into six-minute increments–the same way many lawyers bill. “Our product is a lighthearted take on the concept of the billable hour and it’s the… Read More
‘How to be a model’ seminars need promotion, publicity ideas
Roxie Hickman of Racine, Wisconsin asks: “How can my daughter, a professional model, and I can promote our informational seminars for aspiring models? The target audience is girls ages 12 to 25, and of course, their parents. Lots of young girls want to be a model, but there is not much information readily available that explains… Read More
Wedding planner needs creative ideas for workshops
Marisa Menzel of Madison, Wisconsin writes: “I’m a wedding planner and have recently started hosting monthly ‘workshops’ at a local bridal shop. Each month we ask one wedding professional to come in to talk about their trade. “We tell the attendees the name of the business that the professional is from, but the main focus… Read More
Pop Star! magazine wants gift items for girls 10-16
If you’re trying to get your product or service in front of girls age 10-16, try pitching to the monthly POP STAR! magazine, with a circulation of 250,000. The Gift List, a subscription-based service that provides contact info for print and broadcast media outlets that are planning gift sections or features, says POP STAR! is slooking for story… Read More
Christian recording artist needs publicity tips
Jilleen of Santa Ana, California writes: “I am a Christian recording artist and speaker from Santa Ana, California. I recently released a new CD project called “The Hymns Experience.” It’s an interactive modern-day musical journey into the history of America’s all-time favorite hymns. To listen to a few songs from the album, please visit http://www.jilleen.com/music.html… Read More
Yoga DVD for mom and baby needs promotion tips
Heidi Kindberg Goss of Los Angeles, California writes: ” ‘Yoga Ma Baby Ga’ is a unique DVD. Our original picture-in-picture format provides a complete 55-minute yoga routine in the lower corner of the screen at the same time engaging images for a baby fill the rest of the screen. How can I get this across… Read More