PR Week says magazines for 9- to 12-year-olds shouldn’t be mistaken for the same teen magazines read by their older siblings. Tweens have their own tastes, as well as spending power. So you don’t have to pitch parents directly to reach the kids or their money. The magazine suggests: “Make sure all pitches are age-appropriate.” Pitch websites that… Read More
Target Market
Publicity tip–How to promote a company that makes custom-fitted soles or foot beds
Louise Epic of Calgary, Alberta, Canada writes: I’m looking for some ideas to incorporate in an awareness and product publicity program for our company, SOLE, which makes custom insoles or foot beds. This product is unique in two ways: it uses a special technology where, after heating the soles in the oven and imprinting your foot, provide a… Read More
How to promote a webmagazine for gays in the Great Lakes area
Tom Wray of Chicago, Illinois writes: “I run a small webmagazine that covers a portion of the gay community in the Great Lakes area. My core coverage area is Illinois, Wisconsin, Indiana and Michigan with some coverage of Ohio, Minnesota and other states near the region. I’ve had it for four years, and the last… Read More
How to promote a helicopter charter service
Lauren Tarne of Dallas, Texas writes: “I have a client who is a high-end helicopter charter service in New York City—obviously a very crowded local market. I am struggling to think of opportunities for them because they don’t like doing free promo flights because of the high costs associated and they don’t have any clients… Read More
How to promote an MRI service
Publicity Hound Hillary Davis asks: “I would like to help get publicity for my friend who has an MRI (Xray) business. But the only way publicity would work is if it is targeted specifically to doctors, since it is doctors that send patients into his MRI office. I’d be grateful for any ideas from your… Read More
How to promote services for the elderly
Publicity Hound Joan Riley writes: “There are many helpful programs for low-income seniors and official methods to inform them, but the people who need help the most often don’t get the word word about things like the current application for assistance with Medicare Part D prescription drugs, or their state’s Renters Credit, etc. “As a… Read More
How to promote caps for Latinos
Diane White of Venice, Florida writes: “I developed and patented an angled sportswear cap and have been promoting it on my own for the past 6 years. I have written press releases and have been blessed with several local articles. But that has not captured buyers and licensees. “You can see the Side-cap at my… Read More
Pitch the Religion News Service for publicity on religion, spirituality topics
If you have a story idea about values, religion, spirituality or philanthropy, consider pitching it to reporters at the Religion News Service, owned by Newhouse News Service. The news service has more than 100 secular clients, including The New York Times, Los Angeles Times, Wall Street Journal, Washington Post, Chicago Tribune, U.S. News & World… Read More
How to promote programs for cancer patients
Kelly Moore of Des Moines, Iowa writes: My aunt, Deirdre Duff-Allen of Aspen, Colorao, is a cancer survivor who has just launched a venture she is calling Survive-All. Through greeting cards, countdown calendars, inspirational booklets, workshops and a TV show, she hopes to inspire cancer patients, their families and the professionals who care for them… Read More
How to get publicity for a group ski travel business
Robbie Hickman of Virginia Beach, Virginia writes: “After having been involved in the ski travel industry, I’m starting my own group ski travel business called Snow Adventures. “So far, business is good, but I’m looking for inventive ideas for marketing. My business focuses on but isn’t limited to school groups, church youth groups, corporate outings… Read More