I’m a student of direct-marketing sales copy, and I’ve been studying everything I can get my hands on. One of my teachers is David Garfinkel, whose home study course I bought several years ago. He emailed me tonight and told me about a free audio he’s offering, in exchange for your name and email address.… Read More
Target Market
CD company needs ideas to target pet owners
Janice Roberts of Woodmere, New York asks: “I created a new kind of greeting card company called Happy 2B Music, Inc. We create and produce original music relating to various themes for particular niches of people, such as brides, moms-to-be, and pet lovers. “Each CD contains four original songs in a cute and colorful self-mailer… Read More
Spiritual healers need publicity ideas
Mike New of Beverly Hills, California asks: “We have a spiritual healing and teaching practice called Spirituality Inside and Out. We provide guided meditation classes and personal healing sessions. “Michelle Morovaty is the main healer and has an interesting background. Seven years ago, she healed herself from Lupus using the power of her mind when all… Read More
Ergonomics consultants need publicity tips
Kay Richardson of Miami, Florida writes: “I need help with publicity ideas for Work Smart with Ergonomics, Inc., an ergonomic consulting/training company. We provide assessments for businesses that have employees that may be complaining of wrist, neck, back and shoulder pains while sitting at their desk performing typing, researching (surfing) and speaking on the phone,… Read More
Publicity tips needed for website about personal safety
Treg Stark of Delaware, Ohio writes: “For the past 14 years. I have worked locally with parents and kids, teaching them about personal safety (stranger danger). The character I created, Professor Safety, is featured in a DVD and companion CD for parents and day care centers. “While those who have purchased my safety program rave… Read More
How to promote an online gift registry for single women
Felicia Coley of Rochester, New York writes: “Over the holidays, I launched The Well-Heeled Society. It’s the first online gift registry that’s exclusively for single women. “With us being the ‘it girls’ thanks to the backlash of The New York Times quoting the U.S. Census, which clumps 15 year-olds and up into our ‘eligible single status’,… Read More
How to promote in the sluggish building industry
What do you do if you’re in charge of PR for a company in a sluggish industry? That’s the dilemma Kleber & Associates faced recently when the marketing and communications company promoted its client, KOMA Trim Products, a leading manufacturer of wood alternative trim. The trim, made of PVC, is typically used around windows and… Read More
Christian-oriented musicians need publicity ideas
Dave Butcher of Vincent, Ohio writes: “My wife and I have a music ministry. Our program includes my testimonies and recitations interspersed with Carolyn’s songs using soundtracks. You can see our Spiritual Road website. “Carolyn has had several songs on radio Top 50 charts, and has appeared on several local and national TV programs. We have… Read More
Great Dane Rescue League needs publicity tips
Joan Schramm of Annapolis, Maryland writes: “I volunteer with the Mid-Atlantic Great Dane Rescue League and recently took over as the publicity coordinator for Maryland/D.C. “I’d like some new ideas for getting the word out about our monthly Meet and Greet events (where we set up at local pet stores and bring some of our dogs… Read More
Samaritan House in Detroit needs publicity tips
Cheryl Beck Pickett of Detroit, Michigan writes: “Samaritan House provides food and other pantry items for families in need and has been around for about 13 years. They serve a handful of small towns within our county which have populations of 3,000 to 5,000 people each. Their primary support and donations come from local churches.… Read More