Target Market

Health system needs ideas to pitch to local business journal

Lisa Cupolo of Ballston Spa, New York writes: “I handle public relations and marketing for Northwoods Health System, four rehabilitation and nursing home facilities that offer pediatric through geriatric care. “I’m looking for story ideas that I can pitch to the local business journal. The newspaper only focuses on hard business stories as opposed to… Read More

Help a designer promote a wardrobe survey for women

Merri Cvetan of Big Bend, Wisconsin writes: “As an interior designer, I’m always looking for ways to drive people to my website and business. “I am creating a fun survey to find out the relationship between a woman’s wardrobe and the colors she decorates her home with. I will offer a designer notebook to one or… Read More

Makers of card game for tweens needs promotion ideas

Shirley James of Ormond Beach, Florida writes: “A partner and I have developed an activity-based trading card for tween girls (ages 7-12) called, UgoGrl at http://www.ugogrl.com/. The cards encourage them to become physically active, mentally challenged, creatively inspired, and socially responsible. This is accomplished across six catgories of real-life fun. Each card has a tip,… Read More

How to promote tutorials on how to speak Chinese

Alex Foo of Christmas Island, Australia writes: “I resigned from a prestigous job three years ago when I discovered that I could help people start Speaking Chinese in 58 minutes with no pen, no paper. “My dream is to help 957,000 people around the world start speaking some basic Chinese before the Beijing Olympic Games… Read More

Gift adventure service for kids needs promotion ideas

Steve Mock of Henderson, Nevada writes: “I am an uncle who was trying to impress my nieces by making my gifts to them an adventure. “As a result, I’ve created my own company, Giftventure. It gives children a personalized week-long treasure hunt that comes in the mail. “At our website at GiftVenture.com, the parents enter a location… Read More

Online press releases help your ideal customers find you

People searching for solutions to their problems type phrases like these into the search engines: “Relationship commitment issues” “Non-engagement letter” “Disgruntled employees” When you write press releases or articles that addresses your customers’ problems, and then post them online, you can generate lots of attention, new business and even journalist interviews. Management consultant Alan Weiss, for… Read More

Personal trainer for Boomers needs promotion ideas

Darcy Silvers of Bristol, Pennsylvania writes: “A friend of mine in Mount Laurel, New Jersey, near Philadelphia, is making a midlife career change from the corporate world to starting his own personal training business. “He has traveled the world in his previous jobs, including numerous Third World countries, and is using his insight into the human condition… Read More

Decorators’ trade group needs publicity ideas

Nicka Stewart of Middletown, New Jersey writes: “I started an organization with a partner last May. The Decorators’ Alliance of North America offers professional affiliation, certification and continuing education for interior decorators. DANA is dedicated to the personal and professional growth of its members. We offer resources, educational opportunities, industry discounts, and networking programs. … Read More

Fiskars’ word-of-mouth campaign a success

Here’s an example of a clever PR campaign that relied not on traditional media coverage but on word-of-mouth buzz and a huge online community that just keeps growing. The campaign—sponsored by Fiskars, the company best known for it’s orange-handle scissors, in conjunction with the Brains on Fire corporate identity—taps into the $3 billion scrapbooking industry. Volunteer crafters known as Fiskateers… Read More