Keri Gerlach of Greenfield, WI writes: “I’m the marketing director for Clement Manor, a retirement community. My biggest challenge is a limited budget and limited resources targeting long term care and assisted living. Not many folks are out there touring facilities until they have to, and given the economy, most are waiting even longer to… Read More
Target Market
Abstract artist & her dog need online publicity tips
Beth Stafford of Concord, N.C. writes: I am an artist working in collaboration with my dog to produce some of the wildest, most colorful and joyous abstract art around. Our label is “PiCassieO,” combining her name (Cassie) with an artist name (obviously) who represents the human half of the team (me). We have a store… Read More
Trainer needs to promote ‘white guys’ diversity program
Pegine Echevarria of Jacksonville, Fla. writes: I am launching a licensed training program called “White Guys Are Diverse Too!” I want to capture the interest of corporate and government chief diversity offers, chief learning officers and senior leadership of large corporations who can purchase this program to spread the word to their employees. The topic… Read More
Artists, learn the 10 qualities of a marketing plan
When it comes to teaching artists about marketing, Alyson Stanfield is right up there at the top of the list as one of the premiere art marketing experts. If you’re selling artwork of any kind, from portraits to garden art, you ‘ll want to listen to the interview she did with Ariane Goodwin on the… Read More
Honolulu photographer needs to attract high-end clientele
Lisa Hoang of Honolulu, Hawaii writes: “I am a professional child and family photographer. I own a boutique, on location portrait studio that caters to high-end clientele. I want my business to be talked about among the elite, with my clients beginning a relationship with me from the time their babies or born, or just before… Read More
Ideas needed to promote website for do-it-yourself divorces
Jackie Stanley of Greensboro, N.C. writes: “I’m an attorney and recently launched a website which offers offers online courses that teach people how to handle their own simple divorce cases in North Carolina. “It teaches people who want to save time, money and hassle how to handle their own simple divorce actions. There are lots… Read More
Gift expert needs product ideas for Pittsburgh Women’s Expo
Jennifer Melnick Carota of Belle Vernon, Pennsylvania writes: “I am an expert bargain shopper and ‘give-ologist’ known as the Gift Therapist. I have a ton of fun teaching folks how find fabulous gifts on a shoestring budget. “I recently combined all of my bargain shopping tips and gifting advice into my first book titled ‘Shop… Read More
How to promote a website for alternative energy research?
Mike Michaud of Bonham Fannin County, Texas writes: I would like to get some ideas on how to promote a site that is all about pooling our financial contributions to fund alternative energy research, development and production. There are many promising technologies that are languishing due to government ineptness, red tape, corporate greed, banking failure… Read More
How does musicians’ social networking site spread the word?
Kevin Gardiner of Tolland, Connecticut writes: “I am the president of Tune Rooms, a social network for musicians that lets users collaborate in virtual song-writing sessions. “Since we launched our site, we’ve received overwhelmingly positive feedback. But the main gripe that we don’t have enough users. I need to figure out how to grow the… Read More
Natural hair care products company needs publicity ideas
Dalia Wallach of New York, New York writes: “My company has a line of specialty hair care products. Our Get Glow products nourish your hair with formulas that include vitamins, minerals and plant extracts. “As your hair gets healthier, it starts to look better and you don’t have to wash it as often which is… Read More