When you’re starting a publicity campaign or creating a year-long media plan, remember that the “spray and pray” technique of pitching hundreds of media outlets with the same one-size-fits all pitch, and then praying that they will respond, doesn’t work. Instead, you need to define the target audience you’re trying to reach, create story ideas about… Read More
Target Market
Expert needs to reach Texas Boomers who want to downsize
Patti Chavet of Frisco, Texas writes: “I’m a sales consultant and I want to brand myself as an expert in active adult lifestyle living in Texas. “My target market is Baby Boomers, age 55 and older, who want to downsize to a maintenance-free home so they’re free explore personal hobbies, interests, public service, education, travel, etc., all in the… Read More
Social media boosts book marketing guru's Alexa rankings
By Joan Stewart Too many people make the mistake of looking for immediate sales as validation that they’re receiving a return on their investment of time at social media sites. That’s a mistake. Here’s more proof on how social media participation can bring a not-so-obvious ROI. During the webinar that book marketing guru John Kremer hosted with Jeanne… Read More
How to identify your social media target audience
By Joan Stewart Don’t jump head-first into social media without first identifying your target audience. If you miss this critical step, you could end up wasting a lot of time and energy by reaching out to people who aren’t interested in what you have to say. The My Creative Team blog suggests you ask several questions that can… Read More
Author needs help selling tips booklets for senior citizens
Ted Fuller of Lafayette, Calif., writes: “Thanks to you and Paulette Ensign, the Tips Booklet Queen, I have completed my first two booklets. “‘The Best Ideas Yet About Aging Successfully is 16 pages, and ‘Tips for Writing a Great Memoir is 12 pages. Now comes the grind of contacting book and gift store distributors, retirement… Read More
How can grass-fed beef ranch connect with target market?
Jeff Clear writes of Monument, Colo., writes: “I do the Internet marketing for Lasater Grasslands Beef, a grass-fed beef ranch in Colorado. “Our target audience consists of environmentally conscious people, moms who want to feed their families healthy beef, and people who have spent money on vitamins because they have already proven they will spend money on health. “Our beef is… Read More
Website for black doctors needs marketing ideas
Cynthia Barnes of Fort Wayne, Ind., writes: “After moving to Fort Wayne, Ind., and being unable to find an African American doctor, I decided to create BlackHealthCareProviders.Org. “The site has a nationwide free referral service that helps consumers find black health care providers in their own neighborhoods. The challenges I face are getting the word out to enough doctors… Read More
Career columnist seeking male sources 60+ with job twist
If you’re a man 60 or older and your career is taking on a striking new dimension, from a career change to national recognition, here’s a chance for some super publicity. Mildred Culp, who writes Workwise, a syndicated column, might want to interview you for a column. These people are disqualified: Women (already represented) Business… Read More
Pasadena sewing instructor needs to target adults, kids
Cynthia Harvey of Pasadena, Calif. writes: “I am a fashion designer, sewing instructor and fashion career advisor. “I own The Sewing Studio in Old Town Pasadena, Calif., where I have fun teaching kids, teens and adults about the fashion industry and how to sew. “For almost two years, I have taught hundreds of students. My goal is to… Read More
Roommate-meeting events need to target 25-to-35 age group
Dave Kadavy of Chicago, Ill. writes: “I run a roommate-meeting event called Flatmate Meetup. It’s kind of like speed-dating, but for roommates. I started it in San Francisco and expanded it to Chicago. We now have almost 1,400 members between the two cities. “We currently promote the event by posting on Craigslist where people look… Read More