One of the big mistakes authors make dooms their books to failure even before they’re finished writing. They have no clear picture of the target market. They spend months writing, more time editing, rewriting and proofing, and they call me when they’re ready to launch their a publicity campaign. The first question I ask is, “Who’s… Read More
Target Market
Google+ Going Away?
Issue #813 April 29, 2014 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue Google+ Going Away? Bye-bye Ladies’ Home Journal Tacky Email Addresses Hound Video of the Week This Week in the Hound House: I’m wrapping up my interviews with more than 50 customers this week. I’ve learned so much… Read More
19 ways Google+ Communities can help grow your business
Of all the social media sites you are on to grow your business, Google+ can give you the fastest traction possible. No longer the ghost town it was proclaimed to be two years ago when it started, Google+ now has more than 300 million active users, many of whom are your customers or people in… Read More
5 top things to consider before you write and self-publish a book and why publicists should care
1. Why are you writing a book/ebook? If you are an expert in a field, are you writing a book to promote that expertise? If so, your reasons for writing may be different than for a person who wants to “make money” from book publishing. To promote your expertise you will probably want the widest… Read More
7 ways prepare for media interviews and always be ready
Reviewing Stephanie Chandler’s book, Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business, has been on my to-do list for more than a year. It’s one of my favorite books on how to penetrate and market to niche audiences because it pinpoints a problem I see in… Read More
Paula Deen Cooks Up a Mess
Issue #727 June 22, 2013 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue Paula Deen Cooks Up a Mess Build a Loyal Audience Online New Posts at My Blog Hound Video of the Week This Weekend in the Hound House: My favorite weekend is just like this one: Nothing on… Read More
How to start a membership site and keep members
Membership sites were all the rage about 10 years ago. Thousands of experts created them for an additional revenue stream. But many of them learned quickly that it was too difficult to encourage paying customers to stay, and keep paying. Meet Stu McLaren, who has helped more than 40,000 authors, speakers and experts turn their… Read More
Why growing a big audience doesn’t mean big publicity
UPDATE on Jan. 12: If you missed this webinar, you can watch the replay at 10 a.m. and 3 p.m. Eastern today only ( Saturday). The replay will not be available to download. So watch it today, or miss it completely. Are you impressed when you hear that someone has an email list of 50,000 people?… Read More
How to find your target markets in a publicity campaign
When planning a publicity campaign, consider all your various target markets. And do so, please, BEFORE you start blasting your message to the world. Think you only have one target market? Guess again. Here are the groups you may need to reach: The many people who are in a position to buy your products and… Read More
Pitching journalists? How to avoid ‘spraying & praying’
Raise your hand if you’ve done this: You’ve sent an identical pitch to several journalists. In PR circles, that’s called the “spray and pray” technique. You might even spray it to dozens, perhaps even hundreds, of journalists. And then you pray that somebody will bite. They almost never do. Here’s why: Because it isn’t personalized, journalists can… Read More