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Pasadena sewing instructor needs to target adults, kids

Cynthia Harvey of Pasadena, Calif. writes: “I am a fashion designer, sewing instructor and fashion career advisor. “I own The Sewing Studio in Old Town Pasadena, Calif., where I have fun teaching kids, teens and adults about the fashion industry and how to sew. “For almost two years, I have taught hundreds of students. My goal is to… Read More

11 publicity tips for retailers who sell tea—or anything else

Publicity Hound Ruth Furman, a PR specialist and a speaker at this weekend’s World Tea Expo in Las Vegas will be among panelists who will discuss ways tea retailers can generate publicity. She asked if I could provide some tips for her handout, and I thought I’d share them here. These tips are written specifically… Read More

Retirement community needs marketing tips

Keri Gerlach of Greenfield, WI writes: “I’m the marketing director for Clement Manor, a retirement community. My biggest challenge is a limited budget and limited resources targeting long term care and assisted living.  Not many folks are out there touring facilities until they have to, and given the economy, most are waiting even longer to… Read More

Abstract artist & her dog need online publicity tips

Beth Stafford of Concord, N.C. writes: I am an artist working in collaboration with my dog to produce some of the wildest, most colorful and joyous abstract art around. Our label is “PiCassieO,” combining her name (Cassie) with an artist name (obviously) who represents the human half of the team (me).  We have a store… Read More

Trainer needs to promote ‘white guys’ diversity program

Pegine Echevarria of Jacksonville, Fla. writes: I am launching a licensed training program called “White Guys Are Diverse Too!” I want to capture the interest of corporate and government chief diversity offers, chief learning officers and senior leadership of large corporations who can purchase this program to spread the word to their employees. The topic… Read More

Artists, learn the 10 qualities of a marketing plan

When it comes to teaching artists about marketing, Alyson Stanfield is right up there at the top of the list as one of the premiere art marketing experts. If you’re selling artwork of any kind, from portraits to garden art, you ‘ll want to listen to the interview she did with Ariane Goodwin on the… Read More

Targeting teens? Use MySpace and Facebook equally

   If you’re targeting teens with a message about your product, service, cause or issue, it’s a mistake to use only MySpace or only Facebook. MediaWeek says that according to a new report issued by Nielsen/NetRatings, U.S. Web users ages 12-17 who regularly visit both MySpace and Facebook spend more time on these sites than users who visit… Read More

Copywriters: How to attract high-paying clients

I’m a student of direct-marketing sales copy, and I’ve been studying everything I can get my hands on. One of my teachers is David Garfinkel, whose home study course I bought several years ago.  He emailed me tonight and told me about a free audio he’s offering, in exchange for your name and email address.… Read More

Music industry publicity course at UCLA

UCLA Extension is offering a one-day seminar exploring the role of public relations in pop music. “Publicity in the Music Industry: A One Day Seminar” features guest speakers from record labels and music industry journalists. The seminar is led by Cary Baker, owner of conqueroo, a Los Angeles-based music and entertainment public relations firm. It will… Read More

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Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.

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