Maya Sunpongco of Giftpile.com in Chula Vista, California, wants to know how to promote her online honeymoon registry. From Danielle Shanke of Tempe, Arizona: “Rather than pitch a story to her local media, target brides specifically through bridal magazines and websites. You’ll have a much more qualified audience. I bet you could easily pitch a… Read More
Target Market
Know everthing possible about your target audience
If you’re an author, doctor, or other expert who writes about, treats or discusses breast cancer, what magazines would you target if you wanted to pitch a story about the topic? The most obvious answer, of course, is any of the big-circulation women’s magazines like Woman’s Day, Working Woman or Ladies’ Home Journal. Overlooking the… Read More
Oprah’s audience might not be right for you
Not a week goes by that somebody, someplace, doesn’t ask me “How do I get onto ‘Oprah’?” The question comes from some of the most unlikely candidates. They’re people with dry business topics that would lull Oprah’s viewers to sleep. Or they’ve written a boring book that just wouldn’t appeal to the demographics of her… Read More
How to promote an ezine for Boomers, seniors
Several Publicity Hounds have lots of ideas for Sharon Sultan Cutler of Boynton Beach, Florida who wants to know how to promote her website, a fairly new Baby-Boomer-to-senior monthly ezine and national business resource directory. Each issue features news on financial planning, health and wellness, home and leisure, with a senior focus. From Willetta Heising… Read More
Unitarian Church should target its marketing message
Bernadine Whedon Smith of Philadelphia, Pennsylvania, does volunteer PR for her Episcopal church and wants to know how to measure the effectiveness of a 2 by 3 ad in local newspapers. She also needs creative ideas on how to promote the church and its new, young, dynamic minister. From Lois Carter Fay of Marketingwomen.com and… Read More
How to promote Nordic jewelry
Donald Hansen of Issaquah, Washington, whose company makes Nordic jewelry, wants to know how to promote the products. From Margaret Vos of Wellington, New Zealand: "How about finding some Nordic genealogy sites and offering your products through them? If I were of Nordic descent, I’d love to buy something meaningful and historical for grandma, mom,… Read More