Not a week goes by that somebody, someplace, doesn’t ask me “How do I get onto ‘Oprah’?” The question comes from some of the most unlikely candidates. They’re people with dry business topics that would lull Oprah’s viewers to sleep. Or they’ve written a boring book that just wouldn’t appeal to the demographics of her… Read More
Target Market
How to promote an ezine for Boomers, seniors
Several Publicity Hounds have lots of ideas for Sharon Sultan Cutler of Boynton Beach, Florida who wants to know how to promote her website, a fairly new Baby-Boomer-to-senior monthly ezine and national business resource directory. Each issue features news on financial planning, health and wellness, home and leisure, with a senior focus. From Willetta Heising… Read More
Unitarian Church should target its marketing message
Bernadine Whedon Smith of Philadelphia, Pennsylvania, does volunteer PR for her Episcopal church and wants to know how to measure the effectiveness of a 2 by 3 ad in local newspapers. She also needs creative ideas on how to promote the church and its new, young, dynamic minister. From Lois Carter Fay of Marketingwomen.com and… Read More
How to promote Nordic jewelry
Donald Hansen of Issaquah, Washington, whose company makes Nordic jewelry, wants to know how to promote the products. From Margaret Vos of Wellington, New Zealand: "How about finding some Nordic genealogy sites and offering your products through them? If I were of Nordic descent, I’d love to buy something meaningful and historical for grandma, mom,… Read More