The Publicity Hound’s Tips of the Week
– Issue #1256 Sept. 8, 2018
- How to Influence Your Facebook News Feed
- September’s Hot Media Interview Ideas
- Journalists Share Best Pitching Tips
- Hound Video of the Week
Story Ideas
Back-to-school Experts in Demand
The Publicity Hound’s Tips of the Week
– Issue #1255 Sept. 4, 2018
- Back-to-school Experts in Demand
- Twitter Wants Your Opinion
- 10 Media Ground Rules
- Hound Video of the Week
How to Publicize a Garden Walk and Other Local Events
If you’re hosting a local event and you can’t convince the local media to cover it beyond a minuscule calendar listing in your weekly newspaper, you’re sunk. But do it right, and you can be blessed with sell-out crowds. When I agreed to serve as chair for the 2017 Garden Walk July 8 hosted… Read More
Fiction, Nonfiction Authors: Newsjack Mattel’s Black Barbie Story for Book Publicity
Fiction authors have the toughest job when it comes to generating publicity for their books. Too often, they can’t recognize all the opportunities that breaking news stories are dumping right into their laps. Here’s one. Smart authors who write fiction as well as nonfiction will pounce on it. This is known as newsjacking.… Read More
Another Cool Pitching Tool
Chicago media share their best pitching tips
If you want publicity in Chicago media, walk, run, drive or fly to the Windy City tomorrow and May 13 to hear journalists share their best pitching tips. The Publicity Club of Chicago will feature two presentations, one tomorrow night from 5:30 to 7:30 on “speed pitching” and another on May 13 with a panel… Read More
How a top publicist’s strategy makes journalists say “yes”
When you need publicity but you can’t think of an idea to pitch, even a lame one, take the shortcut Michelle Tennant Nicholson takes. She milks the cows that are already in the barn. That means she finds out what’s in the news that day, or what seasonal story journalists are writing about. She chooses… Read More
Press Release Links Can Sink You
Issue #755 Oct. 1, 2013 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue Press Release Links Can Sink You Free Webinar for Authors Tonight October Story Ideas Hound Video of the Week This Week in the Hound House: he high winds on Saturday night delayed the launch of hundreds of… Read More