Here’s a great idea on how to get media attention for your company’s anniversary. The longer you’ve been in business, the more effective it will be. Let’s say you’re celebrating your 20th anniversary. Find one or more employees who have been with you all 20 years to comment on the changes they’ve seen the past two decades. If you… Read More
Special Events
Art marketers get a taste of January telesummit
I just hung up the phone after being part of tonight’s “virtual telesummit opening reception party” for the smARTist Tele-summit 2007, hosted by Ariane Goodwin. And after hearing from all those great artists who joined me, I’m impressed! Before I started my business more than a decade ago, I was an avid needlepointer. That’s about as close as I got… Read More
Event calendars: How to guarantee a listing
Generating publicity for a big event this fall or winter? Don’t put so much thought and effort into getting a big two-page spread—complete with photos, maps and a schedule of events—in your local daily newspaper, then overlook a critical little detail that can land you in hot water. Don’t forget about securing a spot on… Read More
Fake press passes: If you use them or see them, contact me
I attend a popular trade show each year where several people I know create fake press passes so they don’t have to pay the hefty admission fee. It’s easier than ever, thanks to desktop publishing. But get caught, and you risk looking like a cheapskate. Even worse, you can ruin your reputation within that industry.… Read More
Publicity tips–Want a celebrity at your special event? Follow these tips
Hoping to book a big-name celebrity for your next special event? It’s not as easy as it sounds. One thing must remember is that for celebrities, time is their most precious commodity. That’s one of several tips from Rita Tateel, president of The Celebrity Source in Hollywood,California whose company recruits celebrities for special events. Rita… Read More
Publicity tip—OverTime magazine wants gift bag items for The Billies gala
OverTime Magazine, an elite business and lifestyle publication that serves readers with a household income of $1.5 million, is looking for items to distribute in gift bags for 25 VIP guests and female professional athletes at The Billies dinner benefit gala featuring Sir Elton John. The Billies is scheduled for April 20 at The Beverly… Read More
Publicity tip–Attend business journal meetings on how to use the paper as a prospecting tool
If the business journal in the town where you live invites you to attend a meeting at the paper where you’ll learn lots of tips on how to use the newspaper as a sales tool, you’d be crazy not to go. Thanks to Publicity Hound Carol Rehak of Milwaukee, Wisconsin for tipping me off to the invitation… Read More
Publicity tips–Raleigh Pinskey coming to Wisconsin May 5 to speak to professional speakers
I’ve already reserved May 5 for Raleigh Pinskey. She’s one of my favorite Publicity Hounds, and she’ll be in Wisconsin to present a half-day program to the Wisconsin chapter of the National Speakers Association that morning. It’s called “How To Joint Venture With The Media For Power & Profit, Fame & Fortune.” I can’t think of anybody… Read More
Pitch Jay Leno for special event publicity
Promise me that after you read this item, you won’t pester Jay Leno’s staff with a boring idea that could put his late-night audience to sleep. If you watch Leno, like I do, you know his “correspondents” travel far and wide to fun events where they can film whacky segments, from John Melendez going belly-to-belly… Read More
How to Generate Publicity at Trade Shows
Most people who exhibit at trade shows overlook a powerful publicity tool that’s just waiting for their news. It’s the trade show daily, the newspaper that offers a bird’s-eye view of what’s happening that day at the show. When I first attended the BookExpo America convention last year, I was kicking myself for not paying… Read More