Press Release Tip 19 Publicize a meeting Many press releases written to promote routine meetings have too much information or too little. Most of them seem to be written for the group holding the meeting, not for the people who could attend. Yet meeting announcements are one of the most frequently publicized news events. I wrote… Read More
Special Events
Press Release Tip 20
Press Release Tip 20 Create a calendar listing The press release on how to publicize a meeting, which I showed you in Press Release Tip #19, can also be turned into a routine calendar listing. I recommend you send these calendar listings to print and online publications, including blogs and websites that you know are… Read More
7 Ways to Promote Small Business Saturday on Nov. 24
It’s wedged between Black Friday and Cyber Monday, a day set aside by American Express to encourage people to shop locally. If you own a brick and mortar business, you have opportunities galore to promote Small Business Saturday for free. This year’s it’s celebrated on Nov. 24. Here are seven of my favorite ideas: 1. Create… Read More
Help promote a Wisconsin retirement community art show
Kendra Hinzmann of Oshkosh, Wisconsin writes: “I am the director for a fine art exhibit space within an upscale retirement community. This new venture was mostly set in place as life enrichment for the residents, but I really wanted to include the community as well. “I got on board with the local Gallery Walks (over… Read More
Gift expert needs product ideas for Pittsburgh Women’s Expo
Jennifer Melnick Carota of Belle Vernon, Pennsylvania writes: “I am an expert bargain shopper and ‘give-ologist’ known as the Gift Therapist. I have a ton of fun teaching folks how find fabulous gifts on a shoestring budget. “I recently combined all of my bargain shopping tips and gifting advice into my first book titled ‘Shop… Read More