Press Release Tip 19 Publicize a meeting Many press releases written to promote routine meetings have too much information or too little. Most of them seem to be written for the group holding the meeting, not for the people who could attend. Yet meeting announcements are one of the most frequently publicized news events. I wrote… Read More
Special Events
Press Release Tip 20
Press Release Tip 20 Create a calendar listing The press release on how to publicize a meeting, which I showed you in Press Release Tip #19, can also be turned into a routine calendar listing. I recommend you send these calendar listings to print and online publications, including blogs and websites that you know are… Read More
7 Ways to Promote Small Business Saturday on Nov. 24
It’s wedged between Black Friday and Cyber Monday, a day set aside by American Express to encourage people to shop locally. If you own a brick and mortar business, you have opportunities galore to promote Small Business Saturday for free. This year’s it’s celebrated on Nov. 24. Here are seven of my favorite ideas: 1. Create… Read More
Library ties employees’ weight loss to wellness event
Here’s an idea for companies, nonprofits, government agencies and organizations whose employees are celebrating significant milestones such as finishing a marathon, stopping smoking or losing weight. Plan a special event around the celebration, invite the community, offer a fund-raising component to help a local charity, and promote it like crazy online and offline. That’s what… Read More
5 reasons I don’t tweet during conferences anymore
I’ve stopped tweeting from seminars, workshops and other live events I attend as a speaker or an audience member. Here’s why: 1. Multi-tasking, research shows, isn’t productive. In fact, the opposite is true. If I’m in the audience to learn, and I’m busy listening, and busy tweeting, something’s got to give. If you… Read More
Publicists, can I buy you coffee in San Francisco?
Attention publicists who are coming to the IBPA Publishing University this weekend in San Francisco. Can I buy you coffee? I’m arriving mid-day on Friday, and I’ll be presenting on three panels on Saturday. But I’m staying over on Saturday night. Email me at JStewart (at) PublicityHound.com and let’s see if we can coordinate our schedules.… Read More
Today last day for Publicity Summit discount–3 spots left
Today is the last day to take advantage of a price break for attending Steve Harrison’s National Publicity Summit, Oct. 12-15, in New York City. Only three spots are remaining. The price goes up by $1,200.00 after today, Friday, Sept. 23. Apply here. Harrison is admitting 100 attendees who will get to personally meet over 100 top journalists/producers who do… Read More
How to avoid choosing the wrong date for your event
When I hosted the teleseminar last week on “50+ Places Online to Promote Your Live & Virtual Events to Reach Your Target Market & Pull Sell-out Crowds,” I mentioned briefly that event planners can use online calendar sites to see which events are competing with theirs on a certain date. It isn’t always possible to… Read More
Free ticket for 3 days of Internet marketing training
If you need Internet marketing training, but you can’t afford one of those expensive programs from a coach, here’s something even better. It’s a free ticket to a three-day live event, an in-depth crash course on the very latest techniques and tools that you must know if you sell any product or service online. StomperNet,… Read More
Help promote a Wisconsin retirement community art show
Kendra Hinzmann of Oshkosh, Wisconsin writes: “I am the director for a fine art exhibit space within an upscale retirement community. This new venture was mostly set in place as life enrichment for the residents, but I really wanted to include the community as well. “I got on board with the local Gallery Walks (over… Read More