Press Release Tip 19 Publicize a meeting Many press releases written to promote routine meetings have too much information or too little. Most of them seem to be written for the group holding the meeting, not for the people who could attend. Yet meeting announcements are one of the most frequently publicized news events. I wrote… Read More
Special Events
Press Release Tip 20
Press Release Tip 20 Create a calendar listing The press release on how to publicize a meeting, which I showed you in Press Release Tip #19, can also be turned into a routine calendar listing. I recommend you send these calendar listings to print and online publications, including blogs and websites that you know are… Read More
7 Ways to Promote Small Business Saturday on Nov. 24
It’s wedged between Black Friday and Cyber Monday, a day set aside by American Express to encourage people to shop locally. If you own a brick and mortar business, you have opportunities galore to promote Small Business Saturday for free. This year’s it’s celebrated on Nov. 24. Here are seven of my favorite ideas: 1. Create… Read More
Do you make these 5 beginner’s mistakes when doing event publicity?
By Jen Thames Event PR is a special breed of publicity. Whether you’re just starting out in this niche or you’re taking on event PR yourself for the first time, there’s a lot you need to know. Being new to anything, you’re sure to make a few missteps at first. But if you know what… Read More
Make your pet a celebrity to help promote your small business
Just as Joan Stewart is The Publicity Hound, I’m tied to my famous cat, Simon Teakettle. Dubbed “the cat who owns the company” in an article in Business Week and on MSNBC.com, his persona has gone through three actual feline incarnations, but the company name, Simon Teakettle Ink, and the website remain constant. Naming your… Read More
11 ways to use this publicity cheat sheet with your PR team
I found a gem of a little publicity cheat sheet I know you’ll love. Actually, it’s a big cheat sheet which is all the better because it’s one of the most thorough at-a-glance summaries I’ve seen anywhere on how to get publicity. It’s called simply a Publicity Primer and it was written by Kirk… Read More
How a Pittsburgh pillow company used a marathon to tell its cause marketing story
By Hollie Geitner We frequently advise clients—using a statement coined by leadership expert Simon Sinek—that “people don’t buy what you do, they buy why you do it.” It couldn’t be any truer in the case of American Textile Company. Last year, the company, headquartered in Duquesne, Pa., just outside of Pittsburgh, produced and sold… Read More
How to offer “extras” with your pitch to hook the media
By Roshanda E. Pratt Everyone loves extras. Extra fries, extra time to complete a project, and extra money in your bank account. Just as you and I enjoy a few “extras” so does the local television media you’re pitching. Before we outline the sort of things you can offer as “extras” to land your interview,… Read More
Book signing pushes author’s book to top of best-sellers list
By Gail Mencini The Boys of Summer are on the field. The smell of hot dogs, beer and peanuts waft through stadiums. The sound of the crack of a bat and cheers of the home team crowd resound. What does that have to do with being an author? Everything. Imagine the new baseball rookie in… Read More
When to use a press release and when to deliver a pitch
Now that you know the advantages and disadvantages of press releases and pitches, here are my recommendations on when to use each one. When to Use a Press Release When to Deliver a Pitch Use both You aren’t limited to using either a press release or a pitch. You can—and should—use them in tandem. … Read More