Special Events

Press Release Tip 19

Press Release Tip 19 Publicize a meeting Many press releases written to promote routine meetings have too much information or too little. Most of them seem to be written for the group holding the meeting, not for the people who could attend. Yet meeting announcements are one of the most frequently publicized news events. I wrote… Read More

Press Release Tip 20

Press Release Tip 20 Create a calendar listing The press release on how to publicize a meeting, which I showed you in Press Release Tip #19, can also be turned into a routine calendar listing. I recommend you send these calendar listings to print and online publications, including blogs and websites that you know are… Read More

7 Ways to Promote Small Business Saturday on Nov. 24

It’s wedged between Black Friday and Cyber Monday, a day set aside by American Express to encourage people to shop locally. If you own a brick and mortar business, you have opportunities galore to promote Small Business Saturday for free. This year’s it’s celebrated on Nov. 24. Here are seven of my favorite ideas: 1. Create… Read More

Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.