The Publicity Hound’s Tips of the Week
– Issue #1182 Dec. 16, 2017
- Where the Media Find Experts
- Social Media Trends for 2018
- Time for You to Make Predictions
- Hound Video of the Week
Social Media Trends
The Public Domain Goldmine
The Publicity Hound’s Tips of the Week
– Issue #1093 Jan. 24, 2017
- The Public Domain Goldmine
- 5 Underrated Social Media Tasks
- Easy Screen-Capture Video Tool
- Hound Video of the Week
Dog Tweets—10 PR stars reveal secrets for social media success in 2012
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. 10 PR stars reveal secrets for social media success in 2012. http://ow.ly/ginwi 5 ways to use a press release to promote your small business. http://ow.ly/gbOVB 3 worst ways companies waste money on social media.… Read More
Wikipedia’s many errors frustrate PR people
Here’s another reason not to rely on Wikipedia as a trusted source of knowledge for anything. A new study published in the Public Relations Journal shows that a stunning 60 percent of articles about specific companies contained factual errors. The research was conducted by Marcia W. DiStaso, Ph.D., co-chair of PRSA’s National Research Committee and… Read More
Why half of LinkedIn users aren’t active on the site
BNET Blogger Jim Edwards wrote about a surprising nugget of information tucked inside the document that LinkedIn included in its initial public offering recently: Most of its 90 million register users don’t visit the site on a monthly basis, or hardly ever use it. In fact, Jim says, the company can’t tell the difference between an inactive… Read More
So I’m in Fast Company this month? Big deal
I’d forgotten about Fast Company’s Influence Project until the tweets and emails started arriving last week, just after the November issue hit the streets. “Congratulations! Your photo is in the third row of The Influencer Project!” a friend wrote. I’d completely forgotten about the experiment, which started July 1, to identify the most influential person… Read More
How to find journalists online and wow ’em with your pitch
The next time you want publicity, do two things that 99 percent of the other people who want publicity fail to do. First, vow that you won’t use the “spray and pray” technique. That is, spraying the same one-size-fits-all pitch or press release to dozens or even hundreds of journalists, and then praying they’ll… Read More
Think social media is a fad? I dare you to watch this video
By Joan Stewart The Publicity Hound If you work for a company, and the boss won’t let you participate in social media on company time “because it’s just a fad,” here’s a powerful video that will prove the boss wrong. Or maybe YOU’RE the one who needs convincing. If you own a business and you… Read More
The perfect video to shame the social media naysayers
Is that smart-aleck friend of yours constantly berating you for tweeting and blogging, chiding you for wasting your time, and claiming that it’s just a fad? What about that “you-can’t-change-my-mind” boss who refuses to let the company have a blog “because we want to control what people say about us”? Ask for just five minutes… Read More
Do you thank people for retweeting your content?
Imitation is the greatest form of flattery, and in social media circles, that means retweeting somebody’s content. But what do you do when you check your Twitter mentions (@PublicityHound, below your photo) every day and see that, say, more than a dozen people—or two dozen, or three dozen—have retweeted your content during the last 24… Read More