By Joan Stewart If you’re still not blogging because you’re not a very good writer, or you don’t have time to write, here’s an easy solution. Dictate your thoughts about a topic into a hand-held recorder. Then, find an assistant to transcribe what you’ve recorded and—voila!—you’ve got a blog post. I was talking to one… Read More
Social Media Productivity
Social media ROI includes free advice you get in a pinch
When people try to measure the return on investment at social media sites, they use the typical yardsticks—things like how much traffic they pull to their websites, how many people buy, and how many sign-ups they get for their ezines. One factor they frequently foget is how much time and money they can save using social… Read More
Twitter app helps promote Tweetups and other live events
If you’re promoting a Tweetup, an event where people who Twitter come together to meet in person, or an event that’s open to anyone regardless of whether they tweet—like a class, a book-signing, a fund-raiser, or a fashion show at a department store—check out Twtvite. Just fill in the blanks on the screen (event name, where,… Read More
Am I stingy by not answering a LinkedIn question? You decide
When I checked my email this morning, somebody who I know invited me to answer a question she had posted at LinkedIn. She was asking for suggestions on how to promote something. Just as I started to answer it, I noticed that she was asking for a private answer, not a public one. I stopped in mid-sentence, left… Read More
How to use Twitter hashtags for promotion, publicity
If you’re planning a special event like an industry convention or a speaking engagement, even a teleseminar, invite the Twitter community to buzz about it. At the opening session, announce from the stage or your teleseminar call that participants who tweet about the event should use a hashtag, and then tell them what tag you want… Read More
How to track Twitter quitters who don’t follow you anymore
Many of us on Twitter are racking up followers so quickly that we don’t stop to think about those people who follow us, then click on “unfollow” when they read one of our tweets that offends, angers or bores them. If you’re curious about which followers have abandoned you, check out the free service Qwitter. When you enter your… Read More
Twitter Handbook: The bible for newbie, veteran Tweeple
The more addicted you become to Twitter, one of the fastest and easiest-to-use publicity tools, the more time-consuming and confusing it can become. Answering the question “What are you doing?” within 140 characters is the easy part. The hard part is figuring out the Twitter culture and etiquette, understanding the Twitter lingo (Tweeple means people… Read More
Think far beyond traditional media & target niches
Too many Publicity Hounds are still chasing after top-tier newspaper reporters, national magazine editors, the highest rated TV talk show hosts and major market radio deejays, hoping that if they mention you, you’ll make it big. Problem is, so are thousands of other publicity seekers. And because lots of those big media outlets reach a general audience of millions,… Read More
Your social networking profiles shouldn’t include passwords
I’m going to comb through my profiles at the various social networking sites where I participate to see if any of them contain the passwords I use for my bank accounts, websites and anything else online. The article “Forgot Your Password?” May be Weakest Link by Bob Thompson presents a compelling case for just how easy it… Read More
Which is more powerful: Online or offline publicity?
Which would you rather have? A guest appearance on “Oprah”? Or a post about your expertise, product or service written by the most influential blogger in your industry? Take your pick again: A story in the New York Times? Or an influential blogger writing about you with 100 other bloggers linking to that blog post? Depending… Read More