The Publicity Hound’s Tips of the Week
– Issue #1089 Jan. 10, 2017
- Quick Fixes for 3 Video Mistakes
- Clever Marketing Idea Pulls Leads
- Podcaster Wants Boomer Biz Owners
- Hound Video of the Week
Small Business Marketing
Insurance Agent Uses Restaurant Gift Cards to Pull Leads
One of the best ways to get people in the door for your service-based business is to partner with another local small business and promote each other. For Wisconsin insurance agent Matt Nelson of American Advantage Insurance – Nelson Agency Inc., the key to generating leads galore is offering a $20 gift certificate to The Pasta… Read More
Publicity Photos in a Media Kit Come Alive if You Use Props
Add this one item to your media kit and watch your publicity explode. Include a package of photos—or only one photo—featuring props related to your personality, your book, your product or service, or your business. Props make your photos come alive. They practically beg to be published. And they make it easy for journalists, bloggers… Read More
Adult Coloring Book Craze Offers Publicity Opps Galore
The crazy coloring book craze is the perfect opportunity to piggyback onto this trend and drum up a little publicity for you and your business. You can do this two ways. You can pitch journalists and bloggers with a story idea that ties into coloring books and your area of expertise. I’ve given you lots… Read More
How 8 Entrepreneurs Launched 8 Courses in 8 Niches with 1 Winning Method — Live Webcast Saturday
If you’re thinking of diving into the world of online education, learn how to avoid making the same mistakes others before you have made. Earlier this week, I explained the 5 mistakes I’ve been making when teaching online. You’ll learn many more, but from the eight entrepreneurs you see above from noon to 8 p.m.… Read More
Ashley Madison Data Dump: Publicity Ideas for Experts
The drip, drip, drip of names and email addresses of people who are registered on the Ashley Madison website offers publicity opportunities galore if you’re willing to comment on this story. #AshleyMadison is trending on Twitter, with more than 142,000 tweets as of this morning. When hackers announced last month that they had the names, email… Read More
Need publicity training for free? Join me May 11
Set aside some time this month and next to listen to take advantage of three weeks worth valuable free training on how to get free publicity. It’s the Be an Attention Getter Worldwide Telesummit, hosted by PR expert Samantha Whittaker. She has chosen me as the lead-off batter on Monday, May 11. I’m presenting on… Read More
How a top publicist’s strategy makes journalists say “yes”
When you need publicity but you can’t think of an idea to pitch, even a lame one, take the shortcut Michelle Tennant Nicholson takes. She milks the cows that are already in the barn. That means she finds out what’s in the news that day, or what seasonal story journalists are writing about. She chooses… Read More
Consultants: Promote your expertise instead of your practice [Training May 12 in Madison, Wis.]
You’re a whiz at organizational development. Or strategic planning. Or time management. Or the topic that’s your passion. But unless your specialty is marketing, you might not know the first thing about how to promote your consulting business. You’re not alone. During the more than 15 years I’ve worked as a consultant with the… Read More