The next time you write a press release, don’t forget hyperlinks. Too many writers do. Or they’re simply unaware of the three most important reasons to include them: they improve your search engine optimization, drive traffic to your website, and amplify your message. Used correctly, links can also push consumers to take the action you want them to take,… Read More
seo
9 ways to spy on your competitors online
Writer Ed Davis asked me to pass along tips on how coffee shops can do competitive intelligence online, for an article in Specialty Coffee Retailer Magazine. These tips work just as well for any retailer selling online or offline, or anyone who wants to spy on their competitors, or any Publicity Hound who wants more publicity than… Read More
Free press release service offers free press room page
I usually frown on free press release distribution services for three reasons: 1. They seldom “distribute” anything. Instead, they park your press release at their website, to be found—or not—by the search engines. 2. You can’t be certain that the releases are getting into the major news feeds unless you check. 3. It’s next to impossible… Read More
Video explains new changes to Facebook's home page
By Joan Stewart Frustrated Facebook users are still complaining about the redesigned home page. That’s my Number One complaint about Facebook. Just when I’m comfortable with the various tweaks and other changes they make, along comes a wholesale redesign, and I feel like I’m back where I started. Thanks to Christine Buffaloe, my virtual assistant, for pointing out… Read More
Avoid press release buzzwords—use press release keywords
The next time you write a press release, don’t let youself lapse into gobbledygook. They’re annoying, overused words most people wouldn’t use when they talk, but they don’t hesitate to use them when they write because buzzwords make their releases sound “important.” I’ve written before about aggravating words in press releases. In this week’s Daily Dog newsletter published by Bulldog Reporter, Ken Makovsky comments on the… Read More
Number 1 press release mistake: A lack of keywords
Most people who email me with questions about how to write press releases ask the least important questions: How many words should my release be? What’s the best free press release distribution service? Can you take a look at my release and tell me if it has the right “tone”? Should my name and… Read More
Online press releases: 8 powerful reasons to keep using them
With all the focus on social media, you’re probably scampering to create new content for sites like EzineArticles.com, Facebook and Twitter. You may be writing articles, creating tips lists, and offering quizzes. That’s great. But don’t make the mistake of abandoning online press releases, which is all too easy to do when you’re consumed with posting every… Read More
SEO tip will encourage journalists, customers to call
If a journalist uses the search engines to search for a source with your expertise, Google may return to her a long list of possibilities on the left side of the screen. There’s a clever trick you can use to prod that journalist into picking up the phone and calling you—even if she’s on deadline… Read More
Dominate Page 1 of Google: Try Expertclick free for one week
When somebody uses Google to search for a person with your expertise, and types in “time management expert” or “leadership expert” or “parenting expert” or “(fill in the blank) expert,” does your name show up near the top of the list of search results? Does it even show up on Page 1 of the results? If not, here’s… Read More
Online promotion tips in Jan/Feb issue of SUCCESS magazine
If you want to promote anything online, be sure to check out the January/February issue of SUCCESS magazine, on newsstands now. I’m featured along with Internet marketers Joel Comm and Scott Fox in the Ask the Experts column. Here are the topics we discussed and a few snippets of advice from the article. —Blogs: If… Read More