seo

Free press release service offers free press room page

I usually frown on free press release distribution services for three reasons: 1. They seldom “distribute” anything. Instead, they park your press release at their website, to be found—or not—by the search engines. 2. You can’t be certain that the releases are getting into the major news feeds unless you check. 3. It’s next to impossible… Read More

Video explains new changes to Facebook's home page

By Joan Stewart Frustrated Facebook users are still complaining about the redesigned home page. That’s my Number One complaint about Facebook. Just when I’m comfortable with the various tweaks and other changes they make, along comes a wholesale redesign, and I feel like I’m back where I started. Thanks to Christine Buffaloe, my virtual assistant, for pointing out… Read More

Avoid press release buzzwords—use press release keywords

The next time you write a press release, don’t let youself lapse into gobbledygook. They’re annoying, overused words most people wouldn’t use when they talk, but they don’t hesitate to use them when they write because buzzwords make their releases sound “important.” I’ve written before about aggravating words in press releases. In this week’s Daily Dog newsletter published by Bulldog Reporter, Ken Makovsky comments on the… Read More

Number 1 press release mistake: A lack of keywords

Most people who email me with questions about how to write press releases ask the least important questions: How many words should my release be? What’s the best free press release distribution service? Can you take a look at my release and tell me if it has the right “tone”? Should my name and… Read More

Online press releases: 8 powerful reasons to keep using them

With all the focus on social media, you’re probably scampering to create new content for sites like EzineArticles.com, Facebook and Twitter. You may be writing articles, creating tips lists, and offering quizzes. That’s great. But don’t make the mistake of abandoning online press releases, which is all too easy to do when you’re consumed with posting every… Read More

SEO tip will encourage journalists, customers to call

If a journalist uses the search engines to search for a source with your expertise, Google may return to her a long list of possibilities on the left side of the screen. There’s a clever trick you can use to prod that journalist into picking up the phone and calling you—even if she’s on deadline… Read More

Dominate Page 1 of Google: Try Expertclick free for one week

When somebody uses Google to search for a person with your expertise, and types in “time management expert” or “leadership expert” or “parenting expert” or “(fill in the blank) expert,” does your name show up near the top of the list of search results? Does it even show up on Page 1 of the results? If not, here’s… Read More

Online promotion tips in Jan/Feb issue of SUCCESS magazine

If you want to promote anything online, be sure to check out the January/February issue of SUCCESS magazine, on newsstands now. I’m featured along with Internet marketers Joel Comm and Scott Fox in the Ask the Experts column. Here are the topics we discussed and a few snippets of advice from the article. —Blogs: If… Read More

Here’s another keyword density tool for press releases

Search engine optimization experts don’t like the keyword density checkers that help you determine if you’re using keywords often enough in your press releases. Keywords should appear naturally, they say, and if you’ve written the release correctly—without stuffing keywords into the copy arbitrarily—the search engines will find it and reward you. They’re right, of course. But I… Read More