Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter. Research: Why social media optimization may perform better than SEOAre you paying attention to using keywords to optimize your social media profiles and content? Keywords still play an important part of your… Read More
seo
Where Journalists Troll for Ideas
Issue ##742 Aug. 17, 2013 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue Where Journalists Troll for Ideas YouTube SEO Tips Google+ Cover Image Tool Hound Video of the Week This Weekend in the Hound House: Summer in Wisconsin is so cold that people are actually complaining that they have… Read More
Dog Tweets – How to Choose Keywords That Get Your Press Releases Noticed
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter. How to choose keywords that get your press releases noticed. The success of your online press release distribution relies heavily on the keywords that you are choosing to target in your release.… Read More
How to create how-to tips on Pinterest for non-visual or dull topics and get top Google rankings
I started the Pinterest board 50 Tips for Free Publicity because it’s a powerful way to capture the attention of people who are following me. It takes viewers just a few seconds to read the tip that comes into their feed, and decide if they want to click and learn more. There’s something enticing about… Read More
‘Publicity expert’ can be your title if you do these 11 things
“Publicity expert” questions usually come from high school or college students, but sometimes from people who want to become publicists or PR pros. “How do become a publicity expert, or an expert in PR?” they ask. If I worked in another occupation and wanted to do that, here’s how I’d do it: 1. Learn about… Read More
Press release, news release or media release?
That question baffles Publicity Pups as well as veteran Publicity Hounds. Is a press release just for newspapers and magazines? Does a news release have to include news? Is a media release for all types of media? If you aren’t sure, which one do you use? All three phrases mean the same thing and which one… Read More
Dog Tweets– 10-point checklist for editing your own copy
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter. 10-point checklist for editing your own copy. What do you include in your Spelling, Punctuation, and Grammar Revision Checklist? What resources do you keep (and use!) in your writing space? 5 things… Read More
Google CEO: “If you’re anonymous, you’re irrelevant” (Google+ training today)
Here’s what Google’s former CEO Eric Schmidt has said can happen to you if you’re not active on Google+. The emphasis is mine: “Within search results, information tied to verified online profiles will be ***ranked higher*** than content without such verification, which will result in most users naturally clicking on the top verified) results. The… Read More
17 enormous advantages of Google+ (training May 9)
If you’re resisting Google+ because you don’t have time, you don’t have patience to learn it, or you don’t think you need it, this should change your mind: Bonus Reason: Google+ currently has 500 million users! Can all those people be wrong? Convinced? Join me tomorrow, May 9, when social media strategist BL Ochman explains… Read More
Google+ no longer optional, it’s mandatory to rank high
If you’re not on Google+ yet, or you’re on it but not doing much with it, consider these sobering facts: Social media strategist BL Ochman says, “Content is, indeed king, and any brand that isn’t producing content on Google+ that people want to read is going to find itself without traffic, fans, or—soon—sales.” Join BL… Read More