When you write a press release, you probably post it to your website. If you have a budget, you distribute it through one of the distribution services like eReleases, PRWeb or PR Newswire. That’s a start. But you’re not done yet. The immediate bump in traffic you see after distributing the release won’t last long. In… Read More
seo
Once-sacred Google PageRank doesn’t matter anymore
This guest post was written by Lior Levin, an entrepreneur who works for Producteev, which makes a task management tool. He also advises a small neon signs online store in Oregon. * * * By Lior Levin Once upon a time, there was a search engine called AltaVista. It was mighty and considered to be untouchable. Then along came Google and… Read More
Publicists: Trade PR skills for Internet marketing training
Publicists, how many more clients do you think you can attract if your name comes up on the first page of Google every time someone searches for a PR person with your expertise? Tom Antion, my Internet marketing mentor, can help. Tom is looking for four select people who have expert skills in certain areas of PR and who are… Read More
YouTube secrets push your video to top of search results; learn ’em all during free webinar Wednesday, May 18
Online video is the most powerful tool on the Internet for driving traffic to your websites and services. That’s why I have my own YouTube channel. Search engines are focusing on online video to deliver the content their customers are looking for and have even changed their search parameters to push video to the top… Read More
How to read Wall Street Journal, NY Times online for free
I’m always reluctant to link to articles in the Wall Street Journal from this blog—or from my ezine, The Publicity Hound’s Tips of the Week—because you can read them online for a short time, and then the newspaper puts them behind a paywall. But did you know you can still beat the system? BusinessInsider.com has… Read More
6 powerful ways for Twitterers to use Twellow
Looking for people in a certain niche on Twitter, but confused about how to find them? Twellow to the rescue. It’s like the Twitter Yellow Pages, with hundreds of categories and some really obscure niches. I spent several hours there recently looking for people who one of my corporate consulting clients can follow. Twellow grabs… Read More
How to un-Google yourself & push bad news off Page 1
This month’s guest blog post is from Mark Macias, a crisis communications consultant. He runs a TV production and PR company that has consulted with restaurants, retailers, lounges and Congressional candidates. He also wrote the communications book, Beat the Press: Your Guide to Managing the Media. You can read excerpts at BeatthePressBook.com. By Mark Macias Guest Blogger Everyone likes to… Read More
Manage your online reputation BEFORE bad news hits
A reader asked me to recommend a company that will help her manage her online reputation. Here’s my advice, which every Publicity Hound should pay attention to, before the you-know-what hits the fan: “I don’t remember recommending a specific company. Many companies do this. “Of far greater importance, I believe, is being proactive long before… Read More
Use hyperlinks in press releases: Here are 19 ideas
The next time you write a press release, don’t forget hyperlinks. Too many writers do. Or they’re simply unaware of the three most important reasons to include them: they improve your search engine optimization, drive traffic to your website, and amplify your message. Used correctly, links can also push consumers to take the action you want them to take,… Read More
9 ways to spy on your competitors online
Writer Ed Davis asked me to pass along tips on how coffee shops can do competitive intelligence online, for an article in Specialty Coffee Retailer Magazine. These tips work just as well for any retailer selling online or offline, or anyone who wants to spy on their competitors, or any Publicity Hound who wants more publicity than… Read More