Most people who email me with questions about how to write press releases ask the least important questions: How many words should my release be? What’s the best free press release distribution service? Can you take a look at my release and tell me if it has the right “tone”? Should my name and… Read More
seo
Online press releases: 8 powerful reasons to keep using them
With all the focus on social media, you’re probably scampering to create new content for sites like EzineArticles.com, Facebook and Twitter. You may be writing articles, creating tips lists, and offering quizzes. That’s great. But don’t make the mistake of abandoning online press releases, which is all too easy to do when you’re consumed with posting every… Read More
SEO tip will encourage journalists, customers to call
If a journalist uses the search engines to search for a source with your expertise, Google may return to her a long list of possibilities on the left side of the screen. There’s a clever trick you can use to prod that journalist into picking up the phone and calling you—even if she’s on deadline… Read More
Dominate Page 1 of Google: Try Expertclick free for one week
When somebody uses Google to search for a person with your expertise, and types in “time management expert” or “leadership expert” or “parenting expert” or “(fill in the blank) expert,” does your name show up near the top of the list of search results? Does it even show up on Page 1 of the results? If not, here’s… Read More
Online promotion tips in Jan/Feb issue of SUCCESS magazine
If you want to promote anything online, be sure to check out the January/February issue of SUCCESS magazine, on newsstands now. I’m featured along with Internet marketers Joel Comm and Scott Fox in the Ask the Experts column. Here are the topics we discussed and a few snippets of advice from the article. —Blogs: If… Read More
Here’s another keyword density tool for press releases
Search engine optimization experts don’t like the keyword density checkers that help you determine if you’re using keywords often enough in your press releases. Keywords should appear naturally, they say, and if you’ve written the release correctly—without stuffing keywords into the copy arbitrarily—the search engines will find it and reward you. They’re right, of course. But I… Read More
Let’s meet at Stompernet event March 5-8 in Atlanta
If you’re a member of Stompernet, the world’s largest membership site for Internet marketers, and you’re attending the Stompernet LIVE 7 event March 5-8 in Atlanta—or if you’re attending as a member’s guest—let me know. I’d love to meet you, say hi and maybe even buy you coffee. I’ve cut back drastically on travel because I hate… Read More
How to get Google juice from your LinkedIn profile
The more inbound links to your website from authoritative websites, the more authoritative Google judges your own website and the more traffic it will deliver. And you get extra points from Google as well as traffic if those links include hyperlink text. For example, if someone links to my website at PublicityHound.com, I’d much rather… Read More