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Publicity Hound Archives

self publishing

Today: How to Sell Books to Gift Shops & Indie Bookstores

Every time I visit Denver, I hear people yacking about The Tattered Cover. Wait. Let me rephrase that. I don’t even have to visit Denver. I see the name of that independent bookstore online more than any of the other 2,000+ independent bookstores in the United States.  Like many indie stores, The Tattered Cover has a… Read More

Dog Tweets–7 Steps to Take When You Don’t Feel Like Blogging

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter. 7 Steps to Take When You Don’t Feel Like Blogging goo.gl/i2W0Y9 via @rlivermore via #sbzclub #MondayMemo from @SusanGilbert 4 New Social Media Marketing Tools to Watch This Year ow.ly/NoVEQ Create the Gameplan… Read More

Dog Tweets–Story Telling for Blogs

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter. Story Telling for Blogs #contentmarketing via @Patsiblogsquad ow.ly/KBrtG 11 ways to rule #Twitterchats via @PRDaily ow.ly/KBLm3 RT @MyDigitalAgent: A Funny Thing Happened During the 30-Day Blogging Challenge bit.ly/1LzIa0Y by @Synnovatia Use Book Trailers… Read More

Set a Guinness Record

Issue #852 Sept. 16, 2014 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue Set a Guinness Record How to Market Your Event Cruise Deadline Extended Hound Video of the Week This Week in the Hound House: I’m trying to calm the fears of a few readers who wrote about the… Read More

How to find the perfect target market for your book–Free training tonight

One of the big mistakes authors make dooms their books to failure even before they’re finished writing. They have no clear picture of the target market. They spend months writing, more time editing, rewriting and proofing, and they call me when they’re ready to launch their a publicity campaign. The first question I ask is, “Who’s… Read More

What to expect from a literary agent — free call tomorrow

Authors who are thinking they might need a literary agent can hear many of their questions answered during a free call tomorrow, July 24, 2014. Edward Vilga, author of the best-selling novel Downward Dog, will interview his literary agent, Beth Vesl, senior vice president at the Irene Goodman Agency, at 3 p.m. Eastern Time. The… Read More

5 top things to consider before you write and self-publish a book and why publicists should care

1. Why are you writing a book/ebook?  If you are an expert in a field, are you writing a book to promote that expertise? If so, your reasons for writing may be different than for a person who wants to “make money” from book publishing. To promote your expertise you will probably want the widest… Read More

How to Test Facebook’s 20% Rule

The Publicity Hound’s Tips of the Week Issue #703 April 2, 2013 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. How to Test Facebook’s 20% Rule 2. When a Reporter Calls, Jump 3. Wanted: Vendors to Convert Ebooks 4. Hound Videos of the Week This Week… Read More

National Empty Chair Day

The Publicity Hound’s Tips of the Week Issue #645 Sept. 4, 2012 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. National Empty Chair Day 2. Site Promotes Product Launches 3. TV Execs Share Pitching Tips 4. Hound Joke of the Week This Week in the Hound… Read More

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Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.

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