A friend whose company is opening a new addition called to ask for my best tips on how to stage a ribbon-cutting ceremony the media will love. “That’s an oxymoron,” I said. “The media don’t love ribbon-cuttings. They despise them.” As I’ve explained in the ebook I wrote last year titled “How to Use Photos & Graphics… Read More
Retail Marketing
How to promote a Chicago store that sells accessories and products for men
Publicity Hound Kevin Jackson of Chicago, Illiois writes: “I recently opened a men’s specialty store that does NOT focus on clothes. Rather, it’s a lifestyle concept that sells skin and hair care products, accessories (watches, belts, etc.) and home furnishings (bar accessories and the like) designed for men. I think this is a unique concept… Read More
How to promote a photo gift business
Publicity Hound Jill Caren of Matawan, New Jersey writes: “My business, Expressions Photo Design, takes personal photographs and creates art and gifts with them. Our specialty is creating custom designed collages, pop art and photo memory books. “I have a brick and mortar store, but it has been difficult to launch because everyone thinks we… Read More
Tracking trends in retail, radio, utilities, housing, groceries, delivery services, advertising, the security industry, venture capital and steel
Thanks to Publicity Hound Paul Furiga for pointing out the special section on trends in the November 21 Wall Street Journal. It’s worth a trek to your local library to check it out. The paper tracked trends in 10 industries: retail, radio, utilities, housing, groceries, delivery services, advertising, the security industry, venture capital and steel.… Read More
Small business news is red hot
If you own a small business, you needn’t feel like the tiny David up against the giant Goliath when it comes to being covered by the media. Small business news is red hot right now because a huge segment of the economy is fueled by small businesses hiring. Check out the tips I offer on… Read More
How to promote an online honeymoon gift registry
Maya Sunpongco of Giftpile.com in Chula Vista, California, wants to know how to promote her online honeymoon registry. From Danielle Shanke of Tempe, Arizona: “Rather than pitch a story to her local media, target brides specifically through bridal magazines and websites. You’ll have a much more qualified audience. I bet you could easily pitch a… Read More
How to promote Nordic jewelry
Donald Hansen of Issaquah, Washington, whose company makes Nordic jewelry, wants to know how to promote the products. From Margaret Vos of Wellington, New Zealand: "How about finding some Nordic genealogy sites and offering your products through them? If I were of Nordic descent, I’d love to buy something meaningful and historical for grandma, mom,… Read More