When I worked as a restaurant reviewer back in the 1980s, I paid just as much attention to the quality of the restrooms as I did to what was on my plate. I mentioned things like filthy floors, overflowing wastebaskets, empty soap dispensers—and worse. Most other reviewers do, too. An article titled “The Hidden Costs of An… Read More
restaurant publicity
Insurance Agent Uses Restaurant Gift Cards to Pull Leads
One of the best ways to get people in the door for your service-based business is to partner with another local small business and promote each other. For Wisconsin insurance agent Matt Nelson of American Advantage Insurance – Nelson Agency Inc., the key to generating leads galore is offering a $20 gift certificate to The Pasta… Read More
How to Name Your Blog
Be Part of a Restaurant’s Name
The Publicity Hound’s Tips of the Week Issue #573 Sept. 20, 2011 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Be Part of a Restaurant’s Name 2. Social Media Today Needs Bloggers 3. Three Major Facebook Changes 4. 7 Ways to Land Big Media Appearances 5.… Read More
BBQ restaurant in Philly needs ideas for promotion
Michael Smith of Philadelphia writes: “My brother is the chef/owner of Fletcher’s BBQ, a restaurant that opened in September in a working middle-class neighborhood in the Philadelphia suburbs. “It offers take-out and delivery only. The motto, emblazoned on T-shirts and the menus, is ‘Dig the Pig!’ “My brother already has landed a great story… Read More
Wine bar/bistro can’t get a restaurant review—ideas?
This week’s Help this Hound question is from Timothy Nishimoto, owner of Vino Paradiso Wine Bar & Bistro in Portland, Oregon: “My business is known as a wine bar, but we are trying to transition into more of a restaurant, meaning we have a full dinner menu, bigger than ever. “But, many people in town still don’t… Read More
Italian restaurant in Texas hurting; needs marketing tips
Deborah Lott of Giddings, Texas, writes: “My husband and I opened a casual pizza and Italian restaurant in the small Texas town of Giddings, population 5,000, on Hwy. 290, a major highway between Austin and Houston. “We have been open for only six months and are having a hard time getting local residents to… Read More
Cheap PR tactics for independent restaurants
One of the best PR tactics is dirt cheap, and I’m surprised more businesses don’t take advantage of it: offering free meeting space. Banks do this all the time, and it’s particularly powerful for restaurants, which have been hit hard by the recession. In the latest issue of RunningRestaurants.com, PR pro Jenny Brooks offers this tip and… Read More
Social media tips for restaurants, bars and nightclubs
If you own a restaurant, bar or nightclub, don’t miss the fabulous tips from Restaurants & Institutions on how to participate in social media. Senior editor Alison Perlik offers sound advice on how to do more than just create a presence on Facebook and Twitter. Her tips are so valuable that they can be used by the owners of almost any… Read More
Restaurants entice food bloggers with free meals
What’s behind that four-star rating of a restaurant review at your favorite foodie website? Diners can’t always know for sure. That’s because as online food sites become increasingly influential in the restaurant business, chefs and owners are offering bloggers complimenary meals to get good write-ups, explains an article in Saturday’s Wall Street Journal. In fact, publicists across… Read More