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Publicity Hound Archives

Publicity Stunt

Help artist raise funds for legal defense; win a shovel mask

John T. Unger of Mancelona, MI writes: “My fire bowls, original art which I’ve been making since 2005, have been copied by a manufacturer.  He is now suing me in federal court to overturn my existing copyrights and continue making knockoffs.  “I have a strong case, a great lawyer and believe that if I can… Read More

Job-hunter offers $6,000 finder’s fee on LinkedIn

If you’re unemployed and desperate, it’s time to muster a little creativity, stage a kick-butt publicity stunt, and call on your LinkedIn connections to help land the perfect job. Enter Beverly Shepard, who has been job-hunting for 16 months and jobless since January when The Virginia-Pilot newspaper eliminated her job as marketing manager and her entire department. Here’s her… Read More

Can’t sell your house? Bury St. Joseph for an offer & publicity

With a glut of houses on the market and few buyers, here’s an almost guaranteed way for you to get free publicity for a house you’re trying to unload—and maybe even a quick sale. This is just one of several great publicity ideas for real estate agents, too. An old superstition says that burying a St. Joseph statue upside down… Read More

Revlon ties contest to ‘lipstick on a pig’ controversy

Most of us may forget the “lipstick on a pig” controversy by next week. But I’m betting the word lipstick will be front and center on the stump, straight through to the election and possibly beyond. As soon as the news about Barack Obama’s lipstick comment broke yesterday, the media went nuts. Race Taylor, a deejay for WPLJ-FM… Read More

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Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.

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