When Seattle publicist Nancy Juetten told me about a clever hook she used to place an article about a client’s product, a purse hook, in the holiday gift section of the November issue of Alaska Airlines magazine, I invited her to be a guest blogger and tell you in her own words. Nancy is the owner of Nancy S. Juetten Marketing &… Read More
Publicist
Pitching ‘All Things Considered’? Pitch while the story is hot
If you’re pitching National Public Radio’s “All Things Considered,” Carol Klinger, associate editor, who has worked for NPR since 1995 and fielded thousands of pitches, says you must remember that this show deals with breaking news, not mostly feature-oriented stories that are the mainstay of other NPR shows. Here are her pitching tips. Pitches she hates: Get… Read More
Include special-interest weeklies in national publicity campaigns
In yesterday’s ezine, The Publicity Hound’s Tips of the Week, I wrote about how Publicity Hounds should rely on weekly newspapers more than ever, now that several dailies are eliminating their zoned editions because of mounting financial pressures. It wasn’t until today that I remembered a fabulous article in the May/June 2000 issue of The… Read More
8 interview mistakes you don’t want to make
Of all the possible mistakes you can make when interviewing with the media, the worst one in my book is lying. Bend the truth, even just a little, and that little white lie can suddenly become the story and have far more traction than the original story you were being interviewed for. Remember Watergate? And… Read More
When doctors shill for pharmas, what’s a PR person to do?
Leigh Ann Hubbard, managing editor of MyFamilyDoctorMag.com, writes: Periodically, in response to a request, I’ll get a quote from a doctor (via a publicist) that mentions a specific product. Inevitably, I Google the doctor and he or she has been or is on the payroll for the folks who make the product. There’s no mention… Read More
Publicists needs ideas for Christmas, cookbook promotions
Tracy Arceo of Pelican Publishing of Gretna, LA writes: “I am a publicist for Pelican Publishing Company. The publicists have been presented with a challenge and we’re having trouble comping up with ideas. “Our company has two rather large series of books. One series is based on the classic children’s poem “‘Twas the Night Before Christmas,” each… Read More
NPR Books Watch Contest goal: Get more authors on NPR
When National Public Radio interviews an author, it’s almost a ticket to the top of the Amazon.com lists. But the way book publicist Yen Cheong calculates it, the chances of an author landing an interview on National Public Radio is 15 times harder than getting into Harvard. Cheong, the assistant director of publicity for Viking and Penguin Books in… Read More
Teleseminars will teach radio, TV publicity tips
If you’re aching to get onto radio and TV, check out the five free teleseminars offered the last week in May by Web Business Ownership, devoted to teaching small business owners and entrepreneurs how to set up an Internet business. You can register here for Media Week 2008: Sunday, May 25: “Small Business Meets Big Media.” J. Roger Powe of NBC… Read More
‘The Takeaway’ competes with ‘Morning Edition’ on NPR
Publicity Hounds, you have a new program on National Public Radio to add to your publicity toolbox. It’s called “The Takeaway,” a rival to “The Morning Edition.” It’s a chatty, less-formal, more interactive program that launched yesterday on PBS in New York, Boston, Baltimore and several smaller cities. Hosted by John Hockenberry and Adaora Udoji, the… Read More
Publicity plan should target blogs and ezines
Don’t miss this critical step when creating your publicity plan. Start adding bloggers and editors of electronic newsletters (ezines) to the list of people who you will contact if you want publicity. If you’re a publicist, and your PR client is adamant about getting coverage in top-tier media like USA Today, The New York Times,… Read More