This month’s guest blogger Mark Macias, author of the book “Beat the Press: Your Guide to Managing the Media,” shares terrific tips on how businesses can grab media attention. How about using his questions below as a checklist every few months? The story ideas you’ll generate are just as good for bloggers, ezine editors and… Read More
Publicist
The Number One mistake of online press releases
One of my newsletter readers writes: “We’ve used PRWeb a couple times for press releases. The first time, last summer, resulted in a few small market radio show interviews. The second release, this past week, which seemed to be more likely to gain some attention, resulted in nothing. Zero. We realize that a press release… Read More
Can your social networking profile pass the 10-second test?
How many times do you read somebody’s profile at a social networking site, and then devour everything they’ve written because the profile sounds so interesting? Almost never. But last week on Twitter, I stumbled across Judy Lederman’s profile: It clearly passes the 10-second test. That’s the barometer that social media strategist Nancy Marmolejo uses to determine… Read More
Write an unsolicited testimonial for additional publicity
If you love the products or services of a particular vendor, or you drop whatever you’re doing to open an ezine you’ve subscribed to, let the world know. It could lead to publicity you never expected. That’s what happened to me recently when author Carolyn Howard-Johnson’s ezine arrived in my Inbox a few weeks ago.… Read More
Sell how-to reports without a website, shopping cart or hassles
Internet marketers are hawking thousands of products that promise to help you promote yourself and get rich quick—AFTER you pay, in some cases, several thousand dollars for the how-to information. I just discovered one of those how-to products that’s perfect for Publicity Hounds, but at a paltry $10. It just might be the best money… Read More
How to write a guest post for Copyblogger.com
If you’re an expert in copy writing, Internet marketing, info products or blogging, and you can write well, one of your goals for 2009 should be to submit a guest blog for Copyblogger, the wildly popular blog that teaches its massive following how to generate traffic, gain subscribers, attract links and sell something. I’ve been wanting… Read More
T-shirt companies need ideas to generate publicity, sales
This week, I received two Help this Hound questions from the owners of businesses that sell T-shirts. I’m including both of them here because their problem is similar—how to attract attention and generate publicity and interest for their shirts. Here are the two questions: Andrea Ayers of Boulder, Colorado writes: “I own Tees For Change,… Read More
Life coaches: Offer tips on weathering the economy
Life coaches often complain that they have a difficult time generating publicity, perhaps because life coaches seem to be everywhere. But Publicity Hound David Bohl, of Milwaukee, a life coach and former venture capitalist, made it happen, with some help from a sharp publicist. David was the expert sources for a more than three-minute interview on a Milwaukee TV… Read More
Publicist finds the perfect hook for inflight magazine pitch
When Seattle publicist Nancy Juetten told me about a clever hook she used to place an article about a client’s product, a purse hook, in the holiday gift section of the November issue of Alaska Airlines magazine, I invited her to be a guest blogger and tell you in her own words. Nancy is the owner of Nancy S. Juetten Marketing &… Read More
Pitching ‘All Things Considered’? Pitch while the story is hot
If you’re pitching National Public Radio’s “All Things Considered,” Carol Klinger, associate editor, who has worked for NPR since 1995 and fielded thousands of pitches, says you must remember that this show deals with breaking news, not mostly feature-oriented stories that are the mainstay of other NPR shows. Here are her pitching tips. Pitches she hates: Get… Read More