If you want to launch a publicity campaign and you don’t have the time to do it yourself, it’s time to hire a publicist. Looking for unemployed journalists who need work is one of your best tactics. More about that in a minute. But here’s some general advice about how to prepare for your search. Where… Read More
Publicist
50+ (almost all free) websites to promote events
When it’s time to promote a live or special event, do you rely on the same old websites to spread the word? Posting on Craigslist, Facebook and LinkedIn is a no-brainer. But if you aren’t doing much more than that, you could be missing the smaller niche websites where you can target your ideal attendees… Read More
How to work with a PR firm: 15 do’s and 8 don’ts
The New York Times’ Small business blog has an interesting post about do’s and dont’s when working with a PR firm. Jennifer Walzer, founder and chief executive of Backup My Info!, a company that does online data back-up, discusses her experiences with a PR firm and passes along advice on how to make the relationship go smoothly. You’ve… Read More
Free press release service offers free press room page
I usually frown on free press release distribution services for three reasons: 1. They seldom “distribute” anything. Instead, they park your press release at their website, to be found—or not—by the search engines. 2. You can’t be certain that the releases are getting into the major news feeds unless you check. 3. It’s next to impossible… Read More
23 ways to find targeted media where you want publicity
When you’re starting a publicity campaign or creating a year-long media plan, remember that the “spray and pray” technique of pitching hundreds of media outlets with the same one-size-fits all pitch, and then praying that they will respond, doesn’t work. Instead, you need to define the target audience you’re trying to reach, create story ideas about… Read More
How to add social media consulting to your services
Attention PR and marketing consultants, and anyone who has clients who are confused about how to dip their toes into social media. You may be in an ideal position to add social media consulting to your line-up of services and generate another stream of income. Most of what I’ve learned about social media has been from… Read More
6 ways to tie your pitch to breaking news for PR, publicity
News is breaking all around you. Here are 6 tips on how to generate publicity from breaking news. Update: We’ll be discussing these tips and many others during the webinar “How to Tie Your Story Pitch to Breaking News and Make the Media Interview YOU” tomorrow, Wednesday, July 21. 1. The local angle. If you’re… Read More
Why holding a press conference can backfire
You win an industry award and you’re so tickled that you can hardly wait to call a press conference. Problem is, you’re only one that’s excited. Your publicist, in fact, is reluctant, because she thinks a press conference sounds, well, so old-fashioned. That’s what happened this week to a publicist who’s one my readers. Her… Read More
Columnist needs ideas on ethnic minorities & updating job skills
Here’s a chance for publicists to generate some super publicity for their clients who are experts in workplace issues. Mildred Culp, who writes the syndicated column called WorkWise, which appears in newspapers from The Miami Heralds to The Modesto (CA) Bee, needs sources in two areas: Ethnic Minorities She wants pitches by or about ethnic… Read More
Employees, trying something new at work? Let columnist know
Are you trying something new at work? Mildred L. Culp, who writes the syndicated column WorkWise, needs employees who are trying something that doesn’t involve software or social media. If you’re a business owner, pitch your employee. If you’re a publicist, pitch a client. WorkWise is syndicated from The Miami Herald to Modesto (CA) Bee. … Read More