The next time a reporter interviews you, and you don’t know the answer to a question, resist the urge to panic. Too many interview subjects think reporters expect them to know all the answers to every potential question. Reporters don’t. All they want is a good story. Here, then, are five reasons why it’s OK to say “I don’t… Read More
Publicist
11 qualities to look for when hiring a publicist
At least once a seek, somebody asks, “Where can I find a good publicist?” A far more important question should be, “What are the most important qualities I should look for in a publicist?” Once you know that, then you can start looking. Here are 15 qualities I’ve identified, with help from my readers. Use them… Read More
Celebrity publicists: Interviewer will promote your clients
Celebrity Publicists: This could be a good opportunity to promote major news about your client like a new CD or book, or very minor news like your client’s birthday party. A top international entertainment news agency has hired freelancer Bill Hooey, a celebrity interviewer, to supply them with short videos of celebrity interviews. Hooey won’t… Read More
How would you rewrite this pitch for women’s magazines?
Juliet Hartley of St. Petersburg, Fla., writes: “I’ve been sending a lot of pitches to different magazines about my chic handmade hair accessories at BowAllure.com, but I just don’t hear anything back from them. It’s very frustrating. “I’m attaching a copy of a pitch I sent to a few magazines and would love to hear your input. I’ve… Read More
Publicists: Trade PR skills for Internet marketing training
Publicists, how many more clients do you think you can attract if your name comes up on the first page of Google every time someone searches for a PR person with your expertise? Tom Antion, my Internet marketing mentor, can help. Tom is looking for four select people who have expert skills in certain areas of PR and who are… Read More
YouTube secrets push your video to top of search results; learn ’em all during free webinar Wednesday, May 18
Online video is the most powerful tool on the Internet for driving traffic to your websites and services. That’s why I have my own YouTube channel. Search engines are focusing on online video to deliver the content their customers are looking for and have even changed their search parameters to push video to the top… Read More
15 ways to publicize a major publicity hit
The next time you generate publicity in a major newspaper or magazine, or at a blog, or you get onto a TV or radio show, don’t stop there. You also need to publicize your publicity. That’s what Michelle Tennant of Wasabi Publicity is doing, after landing her client, Landmark Education, in an article headlined Friendly Fight:… Read More
6 ways to romance journalists with your pitch
Let journalists know you care, and they will care about what you know, says publicity expert Jill Lublin. I first heard her say that about 10 years ago, and I’ve never forgotten it because she’s right. When I worked as a newspaper editor and reporter for more than two decades, I accepted and rejected thousands… Read More
Need a publicist? Ask jobless journalists + 16 other tips
If you want to launch a publicity campaign and you don’t have the time to do it yourself, it’s time to hire a publicist. Looking for unemployed journalists who need work is one of your best tactics. More about that in a minute. But here’s some general advice about how to prepare for your search. Where… Read More
50+ (almost all free) websites to promote events
When it’s time to promote a live or special event, do you rely on the same old websites to spread the word? Posting on Craigslist, Facebook and LinkedIn is a no-brainer. But if you aren’t doing much more than that, you could be missing the smaller niche websites where you can target your ideal attendees… Read More