Publicist Roberta Stein of Skokie, IL, needs ideas for generating publicity for her client. She writes: Dr. Steven Steinberg, once a practicing dentist with a thriving practice, had his career cut short when a van pulled in front of his bicycle one weekend morning. Badly hurt, he was diagnosed with permanent hand tremors, and later… Read More
Publicist
6 biggest mistakes of self-published authors
By the time most self-published authors call me, it’s far too late to help them salvage a failed book marketing campaign. Based on the many calls and emails I’ve received over the years, here are the five biggest mistakes I’ve identified in their book campaigns: 1. No Training on How to Write or… Read More
Dog Tweets—5 things to do if your Facebook fan page disappears
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. 5 things to do if your Facebook fan page disappears. http://ow.ly/aDJW5 Need Pinterest stats to convince the boss that you should be pinning? Cool infographic at http://ow.ly/aBmbW Don’t freak if a reporter asks, “Is… Read More
How to write and market your book simultaneously
Mistake #1 Made by Many Authors: They wait until their books are written to figure out the target market. Mistake #2: They give no thought whatsoever to marketing the book until it’s printed. How do I know? Because over the years, several hundreds authors have called me for help when they can’t sell their books.… Read More
9 ways to use Meetup.com in a publicity campaign
So many of us are addicted to Pinterest, that it’s all too easy to forget about some of the tried-and-true sites like Meetup.com that should be on top of our “must do” lists during a publicity campaign. If you do business locally, or you want to publicize whatever you’re doing in your local market, Meetup… Read More
Publicist needs ideas for promoting fitness book
Publicist Roberta Stein of Skokie, IL, writes this Help This Hound question: Sandi Berger, my new client, wrote a new book, “Fitnevision: Create Your Lifestyle Vision Starting From The Inside Out.” “At her website, , and in her book, Sandi shares the story that healed her and led to her becoming a personal… Read More
Publicists, can I buy you coffee in San Francisco?
Attention publicists who are coming to the IBPA Publishing University this weekend in San Francisco. Can I buy you coffee? I’m arriving mid-day on Friday, and I’ll be presenting on three panels on Saturday. But I’m staying over on Saturday night. Email me at JStewart (at) PublicityHound.com and let’s see if we can coordinate our schedules.… Read More
Sidestep expensive media directories: Create your own
If you do your own publicity, or you’re a publicist who has a small number of clients, you probably don’t have to spend thousands of dollars on those massive media directories that are as big as phone books. Here’s why: You’re paying for thousands of listings. Yet you’ll use a small fraction of them. So… Read More
Pin-ups for Vets nonprofit needs publicity ideas
Gina Elise of Redlands, Calif., writes this week’s Help This Hound question: “I am the Founder of Pin-ups for Vets, an award-winning non-profit organization that supports hospitalized veterans and deployed service members. “We produce World War II-style pin-up calendars that raise money for hospitalized veterans. We use the money to buy rehabilitation equipment to help… Read More
Best way for an author to promote book giveaway?
This week’s Help This Hound question is from Anne Roos of South Lake Tahoe, CA: “I’m an author and I’ve received 40 free books from the publicist I used last year, 20 copies each of “The Musician’s Guide to Brides: How to Make Money Playing Weddings” and “The Brides Guide to Musicians: Live Wedding Music Made Easy and… Read More