Authors love to debate the merits of having a book published by a publishing house, versus self-publishing. I’d choose the latter any day. Here’s one more reason why. I’m featuring the new book “Publicity for Nonprofits” published by Kaplan Publishing in the July/August issue of The Publicity Hound subscription newsletter and was hoping to excerpt several tips… Read More
Publicist
Publicists, clients need prenuptial agreements
I wish every publicist or PR person would sign a prenuptial agreement with their client before signing the actual contract. The prenup would make it clear that the publicist has ultimate control over things like the exact wording of pitches to the media, or the length and wording of press releases. Based on my work the… Read More
Celebrity, CEO and classic homes news wanted by real estate columnist
Mark Nash, a real estate author and columnist, is writing a syndicated feature titled “Celebrity, CEO & Classic Homes.” He is asking PR professionals and publicists to forward news about these kinds of properties, a project description, and 6 high-resolution photos, to him at Mark.Nash@cbExchange.com Read the articles he has written for Realty Times here.
Gossip columnists tell what happens when celebrity publicists say ‘no comment’
When the gossip mags are tracking down a rumor about a celebrity, how do they know when they’ve struck gold? When they call the celebrity’s publicist, and the publicist says “no comment.” O’Dwyer’s Public Relations News, which covered a panel of celebrity gossip columnists at Dillon’s Lounge in New York recently, quotes Jo Piazza, a columnist for the Daily News.… Read More
‘Book Marketing with Fran’ radio show wants guests
Fran Silverman is looking for fiction and non-fiction authors of all stripes to interview, as well as publishers and publicists for her radio show called “Book Marketing with Fran” on Achieve Radio, an Internet radio station. The show is 57 minutes. It airs live each Tuesday at 3 PM Eastern. She’s booked through September but… Read More
Publicity for fiction titles requires creative thinking
Authors who write fiction think they face an uphill battle trying to get publicity for their books. That’s because most fiction authors see themselves as storytellers, not experts. Yet many of them do far more research before writing their books than authors of non-fiction. Here are five ways authors can get publicity for their fiction… Read More
Publicity tips–Want a celebrity at your special event? Follow these tips
Hoping to book a big-name celebrity for your next special event? It’s not as easy as it sounds. One thing must remember is that for celebrities, time is their most precious commodity. That’s one of several tips from Rita Tateel, president of The Celebrity Source in Hollywood,California whose company recruits celebrities for special events. Rita… Read More
Publicity tip–What to do when the media won’t cover a runner, walker coming through your town
When I worked in the world of newspapers more than 10 years ago, we’d get the occasional call from a publicist telling us that somebody was walking, or running, or getting down on his hands and knees and pushing a peanut with his nose through our town, and they wanted us to cover it. You can guess what our answer… Read More
Does a gig on ‘Oprah’ guarantee book sales?
Does an author’s appearance on “Oprah” automatically guarantee fame and fortune? My good friend Dan Janal, president of PR Leads, a company that provides leads from working journalists, and a former journalist himself, is skeptical. Last week, he blogged here and said he doubted whether any author could sell more than $10,000 worth of books after just one… Read More
How to use Craigslist for publicity
If you’re looking for a job, an apartment, a date, or people in your own community with common interests, you probably already know about Craigslist. But did you realize you can also use these free online community classifieds and forums to promote an event, announce a new employee, advertise a workshop months before it will… Read More