Even though my job is devoted to teaching people how to generate their own publicity, two frequent questions I hear are, “How do I know if I need a publicist?” and “Where do I find a good one?” Stars like Audrey Hepburn had their pick of the crop and could afford the best. But most… Read More
Publicist
A Southern Publicist’s Book Publicity & Marketing Secrets
By Lynda Bouchard The words you write will far outlive you. Make them memorable. I’ve always found comfort in stories. I love the way a story has the ability to fill our minds with mysteries or hard truths, with brutal and brilliant prose. Great stories paint a picture, hold you fast and sing in your… Read More
Publicists: Grab a free listing in Writer’s Market Directory
Independent Publicists: If you need more clients, don’t miss this opportunity. Writers Market, which publishes the giant annual directory, is compiling its 2014 Guide to Self-Publishing, and needs more independent publicists to submit information for a free listing. Readers include self-publishing companies, freelance editors, and others who provide services for self-publishers. If you’re an independent publicist,… Read More
‘Publicity expert’ can be your title if you do these 11 things
“Publicity expert” questions usually come from high school or college students, but sometimes from people who want to become publicists or PR pros. “How do become a publicity expert, or an expert in PR?” they ask. If I worked in another occupation and wanted to do that, here’s how I’d do it: 1. Learn about… Read More
Online marketing tips galore in Red Hot Internet Publicity
I’m honored that book marketing expert Penny Sansevieri asked me to write the Foreword to her new book, Red Hot Internet Publicity. She’s one of my Publicity Hounds, and she presented two fabulous sessions last week at Author U in Denver, where I also spoke. Even though I already hosted a webinar with Penny a few… Read More
Dog Tweets – Twitter Self-Service Ads 101
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. Twitter Self-service Ads 101. After spending a year in limited release, Twitter has finally opened its self-service advertising program to the public. The ultimate guide to finding and using images online. Images are a… Read More
Dog Tweets–7 tips on how to write sticky, memorable blog posts
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. Is using YouTube for business a mystery to you? Free cheat sheets + video training and 15 YouTube Ranking and Discoverability Factors Checklist Will you use the F-bomb in blog posts and on social… Read More
Win a tour of the “Good Morning America” set
Publicity Hounds are tripping over reach other trying to claim a coveted spot as a guest on “Good Morning America,” a primo publicity hit. If you can’t get booked as a guest, the next best thing is the chance to tour the set with co-host George Stephanopoulos. And it could be yours for only… Read More
Strengthen your LinkedIn profile with benefits, value
One of my goals this year is to include in every piece of marketing copy I write, at least one value statement or benefit of using my products and services. I’m starting with my LinkedIn profile. When I rewrote it a few months ago, something was missing but I couldn’t put my finger on it.… Read More
How to check references if you’re hiring a publicist
Don’t get caught with the Publicist from Hell. That’s easy to do if you’ve interviewed several candidates in-depth, you’ve chosen your top candidate and want to get started, but you miss the critical step of checking references before you sign on the dotted line. Don’t let yourself become so giddy with excitement over an exceptional… Read More