Don’t get caught with the Publicist from Hell. That’s easy to do if you’ve interviewed several candidates in-depth, you’ve chosen your top candidate and want to get started, but you miss the critical step of checking references before you sign on the dotted line. Don’t let yourself become so giddy with excitement over an exceptional… Read More
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Dog Tweets–How to create a corporate blogging team
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. 30 newsroom employees at N.Y. Times will get the ax. http://ow.ly/fO9Bu How to create a corporate blogging team. http://ow.ly/fPFLm 9 things to do when you can’t afford a publicist. http://ow.ly/fQIVB Taking Control of Your… Read More
Authors: 9 things to do when you can’t afford a publicist
When self-published authors call me and want a referral to a book publicist, I always ask how much they’ve budgeted for a publicist. They usually say: “Nothing” or “I haven’t thought about that yet” or “I can afford about $300.” They’re often shocked and disheartened when I tell them they need, at the very least,… Read More
Dog Tweets—How to use holidays to publicize your hotel, B&B or lodging property
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. How to use holidays to publicize your hotel, B&B or lodging property. http://ow.ly/eECHT 10 questions to ask when interviewing candidates to manage your social media. http://ow.ly/eEDPM Autumn is a second spring, when every leaf… Read More
Build your expertise, meet CEOs on Quora.com
Smart PR people and publicists encourage their clients to answer questions in their area of expertise at Quora.com, the social media site where you can ask and answer questions on any topic. On my profile page, I’ve answered 43 questions so far and asked two. And in almost every case, I’ve picked up tips… Read More
Need national publicity? Master the art of storytelling
Speakers know that if they can tell an emotional story from the platform, they’ve got the audience in their hands. Authors have perfected the art of storytelling, too, to sell millions of books. And Publicity Hounds who can tell a compelling story can generate mountains of national publicity. Publicist Michelle Tennant Nicholson, Chief Creative Officer… Read More
5 story ideas that tie into Labor Day for publicity
Labor Day is three weeks away, not too late to start pitching guest posts to bloggers, and story ideas to traditional media. Tip #12 on my 50 Tips for Free Publicity board on Pinterest, to piggyback a story idea about your business onto an upcoming holiday, is perfect for Labor Day. (Also see Tip #… Read More
How to write a bio that’s fun and intriguing
This is the latest tip in a series of “50 Tips for Free Publicity” which I’m pinning on Pinterest. Follow me there, and if you like my tips, comment and repin. Just click the button with the red “Pin It” above. * * * Some of the most interesting people I know write… Read More
How to find your next PR client: Just ask
This guest post was written by Linda Jay Geldens, a publishing professional with decades of experience. She has copyedited more than 60 book manuscripts in the past three years, on topics ranging from business to fantasy to novels to memoirs. She also writes promotional material, such as press releases, website text, blog posts, back cover copy… Read More
Wisconsin talk radio show looking for guests
Publicists looking for talk radio shows for their Wisconsin clients who are authors, inventors or just plain interesting might want to add this publicity opportunity to their media databases. Bob Schmidt has launched Talk Today 1290 on WLFN-AM, based in La Crosse, WI, and he’s looking for guests. “I’m trying to focus on… Read More