Scott Lorenz of Westwood Communications has helpful tips on how public speakers can land a spot on a conference panel. It’s in the latest issue of The Navigator, the ezine published by Bacon’s. Most important: don’t wait for an invitation! And tell them you’ll help promote the panel as well as the conference. Here’s my personal experience… Read More
Public Speaking
Business travel killing you? Relax and work in your jammies
Business travel is so bad, these days, I’d rather have a root canal. I’m dreading going through security tomorrow morning at the Milwaukee airport because of the new security restrictions. But I wouldn’t miss this business trip for anything. I’m headed to Virginia Beach, Virginia, where I’ll continue to learn how to get the heck off the road and keep making money… Read More
Speaking at colleges can be lucrative–here’s who to contact
Attention authors, speakers and others who are experts on topics such as leadership, being successful in and out of school, relationships and dating, overcoming challenges, alcohol awareness and drug prevention. Stop grumbling about not booking enough speaking engagements. Right now, in thousands of colleges and universities, there’s a group of people in a position to… Read More
College speakers wanted: Free teleseminar explains how to get booked
Too many speakers go after the same markets when trying to book speaking engagements. They chase after trade association meeting planners who typically receive calls and letters from several dozen speakers each day. James Malinchak, a 33-year-old stock broker-turned-speaker, says that if you can spin your topic for a college audience, you can command attractive… Read More
PR consultants can find clients by speaking, writing
When I started my business, I hit the rubber-chicken circuit, speaking to every Rotary, Kiwanis and chamber of commerce group that would listen to me. I’d drive 90 miles to Green Bay in a snowstorm to talk to six people, because those were six potential consulting clients. The first five years of my business, I… Read More
Fear of public speaking topic scores a media hit, and why Power Point stinks
I just hung up with Denise Goolsby, a reporter for the Desert Sun, a 52,000-circulation paper in Palm Springs, California. “I was so relieved when you picked up the phone,” she said after our interview. “I haven’t been able to find ANYBODY to talk to. Is it OK if I call you if I need you again for a… Read More
The F word: A cop-out for bloggers, writers and speakers
When I read a blog I respect and I come across the F word, or a derivation of the F word, I wince. It happened again yesterday when I was reading the blog of a colleague, another PR expert who I like and respect and whose work I admire. Was it my imagination, or is this particular blogger in love with the F word? Just… Read More
Publicity tips–Raleigh Pinskey coming to Wisconsin May 5 to speak to professional speakers
I’ve already reserved May 5 for Raleigh Pinskey. She’s one of my favorite Publicity Hounds, and she’ll be in Wisconsin to present a half-day program to the Wisconsin chapter of the National Speakers Association that morning. It’s called “How To Joint Venture With The Media For Power & Profit, Fame & Fortune.” I can’t think of anybody… Read More
How to get publicity for speaking engagements
If you’re sponsoring a special event or a speaking engagement and you want to fill the room, don’t just try to create publicity by pitching the local media in the town where the event will take place. Create a grassroots publicity campaign that reaches thousands of people who are likely candidates for your event. That’s… Read More
Get into this directory of experts
When news breaks and journalists need to find sources to interview, they can’t waste time Googling under certain words or phrases, then wading through a long list of websites and articles in search of the perfect source. Many of them go directly to Yearbook.com, a website where they can search among the thousands of sources… Read More