If you’re on Twitter, you can now make a video of less than a minute that will give people a quick summary of the types of information you share, who follows you, and when you tweet. It’s Vizify, and before you use it, I recommend you watch this short video I created that explains how… Read More
Public Speaking
How to get a corporate sponsor, even in a rotten economy
What author, speaker or expert wouldn’t love to be sponsored by a big-name corporation? The company promotes you to spread a message about a topic you’re already passionate about in return for mentioning the company onstage, or at a book signing, at your blog, and in videos. They even pay for your airfare, hotel and… Read More
iPad + Keynote, a $10 app, can let you make killer slides that include video — Free Training 9/19
If you’re a speaker or consultant who relies primarily on boring PowerPoint for your presentations, it’s time to wake up your audiences, impress them and encourage them to buy, buy, buy from you. You can do it with an iPad and Keynote, the $10 app that even lets you insert video into your slides. Mike… Read More
Write punchy headlines using this free, easy tool
You’re reading this right now because the headline at the top did exactly what I wanted you to do, thanks to a free tool I discovered that helps me write punchier headlines. It’s the Emotional Marketing Value Headline Analyzer and it tells me, within seconds, how well my headline or email subject line appeals to your… Read More
5 free or almost-free publicity tools to save time, money, frustration
Still not making money from your blog? No? 1. Sell your blog on the Kindle. It won’t put lots of money in your pocket, but it will give the millions of people over on Amazon a chance to learn about your expertise when they use the search box to look for books and other learning… Read More
The huge advantage of TV publicity vs. print and how to get on TV–free training today
If you want to get into a big national magazine, you’d better be pitching your idea six months ahead of the publication date. That’s the long lead time for many magazines. But if you wake up tomorrow at 7 a.m. and discover a major story has broken overnight, and you’re the perfect expert to comment… Read More
Children’s authors: How to sell hundreds of books by visiting schools
This guest post was written by Kevin Gerard, a fantasy adventure author whose books for young adults include the series Conor and the Crossworlds series and Diego’s Dragon. Follow him on Twitter. * * * By Kevin Gerard If you write children’s novels, school visits are an enjoyable… Read More
Safety net saves you from Internet marketing rip-offs
Have you evey been invited to a free event hosted by an Internet marketer who promises you’ll walk away a lot smarter, and then you get to the event and find out it’s nothing but a sleazy pitchfest for a $2,000 product? What about those expensive “systems” pushed by Internet marketers who claim they will… Read More
Speakers, do you still use one-sheets for marketing?
In the speaking industry, one-sheets have been a valuable marketing tool. Speakers have used a simple one-page flier, sometimes two pages back-to-back, to summarize their keynotes, break-outs, workshops and training sessions. They include things like testimonials, contact information, and a list of clients. Then they give a rough draft to their graphic designer who makes… Read More
Speakers: Help meeting planners publicize your gigs
If you do public speaking, help meeting planners with publicity to draw the biggest crowd possible so they invite you back. Each time you have a speaking engagement, offer to write the promotional copy that advertises the event for the group’s flyer. Include a sentence letting people know they can sign up for your free… Read More