Just read a great article by Christopher Knight of EzineArticles.com on how incorrectly using the author resource box at the end your articles, or leading readers to bad landing pages, can shatter your credibility. For example, in one article about how to be a deejay, written in English, Chris clicked on a link in the author resource box and landed on… Read More
Promotions
Help promote ‘Say Something Nice Sunday’
Mitch Carnell of Charleston, South Carolina writes: “Last year, we celebrated the first Say Something Nice Sunday on the first Sunday in June. This is now an annual event. “We want churches and denominations of all faiths to join in. This is a Sunday when Christian will say nothing negative about any other Christian or… Read More
How to promote your ‘best of’ honor for more publicity
Thanks to those of you who nominated The Publicity Hound website for this year’s Writer’s Digest “101 Best Websites for Writers.” My website made the list again this year, and I’m thrilled. “Consultant Joan Stewart shares tips on self-promotion and how to get free publicity—a key for any writer living on a tight budget.” When I plucked the magazine… Read More
High school musicals contest sponsored by USA Weekend
USA Weekend magazine is looking for the best high school musicals. Students, parents and schools are invited to enter the second annual HSM Showstopper event. Any musical performed during the 2007-2008 school year is eligible. The winning show will be announced and featured in a late spring issue of USA Weekend magazine. In a separate contest,… Read More
Goodie bag, promo opps listed at ProfNet blog
Authors, have you written a book that would be the perfect goodie bag item for a man or woman who has just gone through a divorce and will be attending a divorce party April 4 in Fort Lauderdale? Publicists or celebrity agents, do you have an up-and-coming young female celebrity client to endorse and be actively involved with a tween… Read More
Information marketers turn their content into cash
One of the most important things I learned during my Internet marketing career was that people prefer different learning modalities. Many professional speakers, for instance, are auditory learners. They like to listen to audio recordings on CD or their MP3 players. Authors, on the other hand, are wordsmiths and often prefer edited transcripts of recordings. When I… Read More
Marketing in a down economy? This webinar can help
The Public Relations Society of America will offer a free webinar on “What Recession? Nine Ways to Cut Through Regardless of the Economy,” hosted by Drew Neisser, CEO of Renegade. It will be at 3 p.m. Eastern Time on Friday, March 14. You will learn: • How to develop a meaningful strategy • How to market… Read More
What you can learn from TripAdvisor.com’s ’10 Dirtiest Hotels’
In today’s newsletter, “The Publicity Hound’s Tips of the Week,” I wrote about the “10 Dirtiest Hotels” contest sponsored by TripAdvisor.com. The annual contest draws attention to TripAdvisor’s “Travelers’ Choice Award Winners” in 10 categories, from the Best Luxury Hotels to the Best Inns and B&Bs. Each year, consumers nominate the filthiest hotels, then weigh in with… Read More
Promote special events with a ‘hall of fame’
If you’re planning a special event, even if it doesn’t have anything to do with owls or animals, take a tip from the Houston Nature Center in Houston, Minnesota. When Publicity Hound Karla Kinstler of the center read one of my tips about creating a Hall of Fame, she knew the idea was a perfect fit… Read More
ACT! promotion needs ideas for publicity
Lori Feldman of St. Louis, Missouri writes: “I am an ACT! Software consultant and I belong to The CRM (Cusomter Relationship Management) Alliance, a consortium of the top ACT! Consultants across the U.S. “We have pooled resources to offer a $6,300 grand prize for a complete CRM/Email Marketing/Internet Marketing package for one winner, with other… Read More