I spend almost no time on MySpace simply because that’s not where my target audience spends most of its time. I much prefer Facebook, LinkedIn and Twitter (follow me, connect with or be my friend). If you’re a musician or artist, or your target audience spends considerable time on MySpace, there’s a new way to target your message… Read More
Promotions
Sending Facebook event invitations, RSVPs is time well spent
If you’re creating events on your Facebook page for speaking engagements, book signings, teleseminars or anything else you want to promote, don’t miss an important step—emailing the invitation to a select group of your friends, or all of them, using the email function on Facebook. If you have thousands of friends, that’s a time-consuming chore. But it’s worth it. Here’s an… Read More
How do you promote your social networking profiles?
Publicity Hound Holly Miller of Chesapeake, Virginia emailed me this morning and and asked if it’s proper to include a Twitter address within a press release. It’s a great idea, and it got me thinking about other ways to let people know where they can find you online. —If you’re on MySpace, Facebook, LinkedIn and… Read More
Revlon ties contest to ‘lipstick on a pig’ controversy
Most of us may forget the “lipstick on a pig” controversy by next week. But I’m betting the word lipstick will be front and center on the stump, straight through to the election and possibly beyond. As soon as the news about Barack Obama’s lipstick comment broke yesterday, the media went nuts. Race Taylor, a deejay for WPLJ-FM… Read More
Keepsake CD for birthdays, anniversaries needs promo ideas
Alaa el Ghatit of Libertyville, Illinois, writes: “I own a national service called LifeOnRecord which lets people capture and preserve their stories and memories from any phone. The most popular product is a keepsake CD that people will give for birthdays, anniversaries and other events. “Here’s how it works. Someone planning the celebration will sign… Read More
Meet me at Social Media Summit Sept. 10-12 in Chicago
Response to the two teleseminars I’m hosting today and tomorrow on “How to Use LinkedIn to Promote Anything–Ethically & Powerfully” has been overwhelming. I sold the last of the 100 seats on Tuesday morning. (You can still sign up to receive the MP3 audio and electronic transcripts, however.) Anybody who has a LinkedIn profile must know how to squeeze… Read More
Product publicity for holidays is easier with this resource guide
Now is the time to start pitching if you’re hoping to convince journalists to feature your consumer product or service in holiday gift coverage. Gift guides appear in many forms: —As special sections in newspapers, like holiday gift guides printed by USA Today and the Wall Street Journal. —As special holiday features in magazines like… Read More
Dairy Queen joins Girl Scouts to create Thin Mint Blizzard
Here’s a perfect example of how a nonprofit can team up with a popular nationwide chain, and piggyback onto a “Week of the Year” to promote a good cause. Dairy Queen is creating the Girl Scout Thin Mint Blizzard for the month of July to promote Girl Scout Appreciation Week July 7-13. What a wonderful idea! No more… Read More
Wal-Mart offers free online classified ads
Are you selling a car or real estate? Looking for someone to fill a job? Selling concert or sports tickets or miscellaneous items? If so, take advantage of Wal-Mart’s new free classified ads which the giant retailer started offering about three weeks ago in partnership with Oodle.com, which aggregates listings from more than 80,000 local and… Read More
Help Promote Year of the Dawg in Big Rapids, Michigan
Lynne Scheible of Big Rapids, Michigan writes: “Leadership Mecosta, our community leadership program, is sponsoring a community art project. “Area businesses and organizations are sponsoring fiberglass statues of more than 30 bulldogs, 3 by 4 feet. We chose a bulldog because it’s the mascot of Ferris State University, our local college. “Our job now is… Read More