Most of us may forget the “lipstick on a pig” controversy by next week. But I’m betting the word lipstick will be front and center on the stump, straight through to the election and possibly beyond. As soon as the news about Barack Obama’s lipstick comment broke yesterday, the media went nuts. Race Taylor, a deejay for WPLJ-FM… Read More
Promotions
Keepsake CD for birthdays, anniversaries needs promo ideas
Alaa el Ghatit of Libertyville, Illinois, writes: “I own a national service called LifeOnRecord which lets people capture and preserve their stories and memories from any phone. The most popular product is a keepsake CD that people will give for birthdays, anniversaries and other events. “Here’s how it works. Someone planning the celebration will sign… Read More
Meet me at Social Media Summit Sept. 10-12 in Chicago
Response to the two teleseminars I’m hosting today and tomorrow on “How to Use LinkedIn to Promote Anything–Ethically & Powerfully” has been overwhelming. I sold the last of the 100 seats on Tuesday morning. (You can still sign up to receive the MP3 audio and electronic transcripts, however.) Anybody who has a LinkedIn profile must know how to squeeze… Read More
Product publicity for holidays is easier with this resource guide
Now is the time to start pitching if you’re hoping to convince journalists to feature your consumer product or service in holiday gift coverage. Gift guides appear in many forms: —As special sections in newspapers, like holiday gift guides printed by USA Today and the Wall Street Journal. —As special holiday features in magazines like… Read More
Dairy Queen joins Girl Scouts to create Thin Mint Blizzard
Here’s a perfect example of how a nonprofit can team up with a popular nationwide chain, and piggyback onto a “Week of the Year” to promote a good cause. Dairy Queen is creating the Girl Scout Thin Mint Blizzard for the month of July to promote Girl Scout Appreciation Week July 7-13. What a wonderful idea! No more… Read More
Wal-Mart offers free online classified ads
Are you selling a car or real estate? Looking for someone to fill a job? Selling concert or sports tickets or miscellaneous items? If so, take advantage of Wal-Mart’s new free classified ads which the giant retailer started offering about three weeks ago in partnership with Oodle.com, which aggregates listings from more than 80,000 local and… Read More
Help Promote Year of the Dawg in Big Rapids, Michigan
Lynne Scheible of Big Rapids, Michigan writes: “Leadership Mecosta, our community leadership program, is sponsoring a community art project. “Area businesses and organizations are sponsoring fiberglass statues of more than 30 bulldogs, 3 by 4 feet. We chose a bulldog because it’s the mascot of Ferris State University, our local college. “Our job now is… Read More
Bad resource boxes, landing pages can confuse article readers
Just read a great article by Christopher Knight of EzineArticles.com on how incorrectly using the author resource box at the end your articles, or leading readers to bad landing pages, can shatter your credibility. For example, in one article about how to be a deejay, written in English, Chris clicked on a link in the author resource box and landed on… Read More
Help promote ‘Say Something Nice Sunday’
Mitch Carnell of Charleston, South Carolina writes: “Last year, we celebrated the first Say Something Nice Sunday on the first Sunday in June. This is now an annual event. “We want churches and denominations of all faiths to join in. This is a Sunday when Christian will say nothing negative about any other Christian or… Read More
How to promote your ‘best of’ honor for more publicity
Thanks to those of you who nominated The Publicity Hound website for this year’s Writer’s Digest “101 Best Websites for Writers.” My website made the list again this year, and I’m thrilled. “Consultant Joan Stewart shares tips on self-promotion and how to get free publicity—a key for any writer living on a tight budget.” When I plucked the magazine… Read More