Colleen Schmid of Heathrow, Fla. Writes: “I’ve recently started a new business teaching families how to start going green in their homes. I go through their homes and, room by room, show them what things they can be doing to save on power and water bills as well as removing toxins. I will also begin… Read More
Promotions
Increase your web sales: 27 ways to get ’em to buy
Do you generate such great publicity that you can boast about your website traffic? If so, that’s OK. But all the traffic in the world is useless unless it’s putting money in your pocket. That’s why if you’re selling ANYTHING online, you should sign up for Tom Antion’s teleseminar “Increase Your Web Sales: 27 Ways to Get ’em to Buy”… Read More
Home & garden show needs promotion ideas FAST
Lori Feldman of St. Louis, Mo. writes: “My client is a home and garden show that’s produced in four cities—Pittsburgh, St. Louis, Indianapolis and Portland—from late February through early March. “We’re launching a social media plan for this company that has done nothing but traditional advertising for the last 50 years! Last year was the… Read More
Product for heavy Christmas tree ornaments needs publicity
Shannon Hein of Fort Collins, Colorado writes: “I am helping a friend promote Branchies, a product she invented that lets people hang heavy objects on their Christmas trees. “They attach easily to the trunk of your Christmas tree and support very heavy and bulky ornaments. They are a great way to transform your tree using… Read More
Artists, learn the 10 qualities of a marketing plan
When it comes to teaching artists about marketing, Alyson Stanfield is right up there at the top of the list as one of the premiere art marketing experts. If you’re selling artwork of any kind, from portraits to garden art, you ‘ll want to listen to the interview she did with Ariane Goodwin on the… Read More
T-shirt companies need ideas to generate publicity, sales
This week, I received two Help this Hound questions from the owners of businesses that sell T-shirts. I’m including both of them here because their problem is similar—how to attract attention and generate publicity and interest for their shirts. Here are the two questions: Andrea Ayers of Boulder, Colorado writes: “I own Tees For Change,… Read More
Family entertainment center needs anniversary promo ideas
Jeff Elliot of Cedar Rapids, Iowa writes: “I am a manager at Planet X, a family entertainment center in Cedar Rapids, Iowa featuring mini golf, bumper cars, space bikes, space ball, rock climbing and arcade games. We serve food and cater to many birthday parties and corporate events. “Do your Hounds have any clever ideas on how we… Read More
Hypertarget your message with MyAds on MySpace
I spend almost no time on MySpace simply because that’s not where my target audience spends most of its time. I much prefer Facebook, LinkedIn and Twitter (follow me, connect with or be my friend). If you’re a musician or artist, or your target audience spends considerable time on MySpace, there’s a new way to target your message… Read More
Sending Facebook event invitations, RSVPs is time well spent
If you’re creating events on your Facebook page for speaking engagements, book signings, teleseminars or anything else you want to promote, don’t miss an important step—emailing the invitation to a select group of your friends, or all of them, using the email function on Facebook. If you have thousands of friends, that’s a time-consuming chore. But it’s worth it. Here’s an… Read More
How do you promote your social networking profiles?
Publicity Hound Holly Miller of Chesapeake, Virginia emailed me this morning and and asked if it’s proper to include a Twitter address within a press release. It’s a great idea, and it got me thinking about other ways to let people know where they can find you online. —If you’re on MySpace, Facebook, LinkedIn and… Read More