Promotions

11 publicity tips for retailers who sell tea—or anything else

Publicity Hound Ruth Furman, a PR specialist and a speaker at this weekend’s World Tea Expo in Las Vegas will be among panelists who will discuss ways tea retailers can generate publicity. She asked if I could provide some tips for her handout, and I thought I’d share them here. These tips are written specifically… Read More

Jill Cranford wins Kindle2 in Publicity Hound survey drawing

Jill Cranford, co-owner of Stone2Furniture in Livewrmore, Colo., a company that makes indoor and outdoor furniture from stone, is the winner of the Kindle2, Amazon’s wireless reading device. Jill’s name was chosen from all respondents who answered my Customer Profile Survey earlier this month. If her name sounds familiar, it might be because she submitted a Help… Read More

Business teaches green living, needs Earth Day angles

Colleen Schmid of Heathrow, Fla. Writes: “I’ve recently started a new business teaching families how to start going green in their homes. I go through their homes and, room by room, show them what things they can be doing to save on power and water bills as well as removing toxins. I will also begin… Read More

Increase your web sales: 27 ways to get ’em to buy

Do you generate such great publicity that you can boast about your website traffic? If so, that’s OK. But all the traffic in the world is useless unless it’s putting money in your pocket. That’s why if you’re selling ANYTHING online, you should sign up for Tom Antion’s teleseminar “Increase Your Web Sales: 27 Ways to Get ’em to Buy”… Read More

Home & garden show needs promotion ideas FAST

Lori Feldman of St. Louis, Mo. writes: “My client is a home and garden show that’s produced in four cities—Pittsburgh, St. Louis, Indianapolis and Portland—from late February through early March. “We’re launching a social media plan for this company that has done nothing but traditional advertising for the last 50 years! Last year was the… Read More

Product for heavy Christmas tree ornaments needs publicity

Shannon Hein of Fort Collins, Colorado writes: “I am helping a friend promote Branchies, a product she invented that lets people hang heavy objects on their Christmas trees. “They attach easily to the trunk of your Christmas tree and support very heavy and bulky ornaments. They are a great way to transform your tree using… Read More

Artists, learn the 10 qualities of a marketing plan

When it comes to teaching artists about marketing, Alyson Stanfield is right up there at the top of the list as one of the premiere art marketing experts. If you’re selling artwork of any kind, from portraits to garden art, you ‘ll want to listen to the interview she did with Ariane Goodwin on the… Read More

T-shirt companies need ideas to generate publicity, sales

This week, I received two Help this Hound questions from the owners of businesses that sell T-shirts. I’m including both of them here because their problem is similar—how to attract attention and generate publicity and interest for their shirts. Here are the two questions: Andrea Ayers of Boulder, Colorado writes: “I own Tees For Change,… Read More

Family entertainment center needs anniversary promo ideas

Jeff Elliot of Cedar Rapids, Iowa writes: “I am a manager at Planet X, a family entertainment center in Cedar Rapids, Iowa featuring mini golf, bumper cars, space bikes, space ball, rock climbing and arcade games. We serve food and cater to many birthday parties and corporate events. “Do your Hounds have any clever ideas on how we… Read More