John T. Unger of Mancelona, MI writes: “My fire bowls, original art which I’ve been making since 2005, have been copied by a manufacturer. He is now suing me in federal court to overturn my existing copyrights and continue making knockoffs. “I have a strong case, a great lawyer and believe that if I can… Read More
Promotions
Want a Bulldog PR award? Teleconference explains how to win
If you’re a PR firm or practitioner hoping to win a coveted Bulldog Award, you’ll have the chance to hear directly from three veteran judges on exactly what they’re looking for in a winning entry. Bulldog Reporter is hosting a free 60-minute teleconference at 1 p.m. Eastern on Tuesday, Nov. 3. It’s limited to the first 200… Read More
Indie filmmakers need tips for promoting Soviet Union movie
Maria Antonia of New York, N.Y., writes: “I volunteer for a small independent film company based in New York, NY. We recently completed filming for a feature film called ‘Under Jakob’s Ladder.’ “Set in the Soviet Union in 1941, it’s based on a true story about a man who was thrown into prison for praying… Read More
Entrepreneurial moms need PR ideas for chair skirts
Suzanne Fox Sevel of Melbourne, Fla., writes: “I have a client in Atlanta, Ga., who just launched a new product called Scurtz: stylish, decorative skirts for chairs. They’re very upscale, and some people see them as an alternative to tablecloths or place settings as a unique way of decorating for guests. “They’re $49-$69 a pair and come in luxurious or traditional… Read More
PR pros, how do you calculate the value of online publicity?
Cynthia Flash of Bellevue, Wash. writes this question in the Help This Hound section of the July 14, 2009 issue of “Craigslist: A Valuable Publicity Tool.”: “I’m looking for a way to put a dollar value on web hits I get for my PR clients. “For example, if a client is mentioned in a blog, is that worth… Read More
See a 60 percent sales boost with no new customers
Since joining StomperNet, the world’s largest membership site for Internet marketers, one of the most important things I’ve learned is to stop spending so much time chasing after new customers. That might seem counter-intuitive. But it’s true for me and it’s true for you, too. Many of us already have a group of loyal, responsive… Read More
Retailer’s guide lists clever ideas for in-store promotions
If you’re a retailer who’s looking for some clever ways to do fun in-store promotions in this sluggish economy, and you’re on a tight budget, pick up a copy of A Retailer’s Guide to Frugal In-Store Promotions by Carolyn Howard Johnson. It’s part of her “How to do it Frugally” series. When it comes to marketing on a shoestring,… Read More
Holistic health coach needs publicity, marketing tips
Nancy L. Jerominski of SeaTac, Wash. writes: “I’m a holistic lifestyle coach who has pitched a variety of story ideas, including ‘maddening menopausal symptoms stopped without meds’ and ‘stop doing crunches for flatter abs.’ “I actually HAVE pitched Oprah several times with no results. There are lots of miserable menopausal women, and I can help… Read More
Don’t let Facebook confuse or intimidate you, or you’ll miss out
When I created my profile on Facebook many months ago, I was reluctant to use the site because I found it incredibly confusing. Most days, I just ignored it. In the process, I missed numerous opportunities to start building a community of people who cared about what I had to say, promote my business, and give people… Read More
Join me on VoiceAmerica Friday for my best publicity tips
When a producer calls you and needs you to fill in for a guest who has canceled, move a mountain if you must, and say yes. That’s what I did when Jon Missall of VoiceAmerica Business Network called yesterday afternoon and asked if I’d serve as a fill-in on the PRInsider show this morning with… Read More