Suzanne Fox Sevel of Melbourne, Fla., writes: “I have a client in Atlanta, Ga., who just launched a new product called Scurtz: stylish, decorative skirts for chairs. They’re very upscale, and some people see them as an alternative to tablecloths or place settings as a unique way of decorating for guests. “They’re $49-$69 a pair and come in luxurious or traditional… Read More
Promotions
PR pros, how do you calculate the value of online publicity?
Cynthia Flash of Bellevue, Wash. writes this question in the Help This Hound section of the July 14, 2009 issue of “Craigslist: A Valuable Publicity Tool.”: “I’m looking for a way to put a dollar value on web hits I get for my PR clients. “For example, if a client is mentioned in a blog, is that worth… Read More
See a 60 percent sales boost with no new customers
Since joining StomperNet, the world’s largest membership site for Internet marketers, one of the most important things I’ve learned is to stop spending so much time chasing after new customers. That might seem counter-intuitive. But it’s true for me and it’s true for you, too. Many of us already have a group of loyal, responsive… Read More
Retailer’s guide lists clever ideas for in-store promotions
If you’re a retailer who’s looking for some clever ways to do fun in-store promotions in this sluggish economy, and you’re on a tight budget, pick up a copy of A Retailer’s Guide to Frugal In-Store Promotions by Carolyn Howard Johnson. It’s part of her “How to do it Frugally” series. When it comes to marketing on a shoestring,… Read More
Holistic health coach needs publicity, marketing tips
Nancy L. Jerominski of SeaTac, Wash. writes: “I’m a holistic lifestyle coach who has pitched a variety of story ideas, including ‘maddening menopausal symptoms stopped without meds’ and ‘stop doing crunches for flatter abs.’ “I actually HAVE pitched Oprah several times with no results. There are lots of miserable menopausal women, and I can help… Read More
Don’t let Facebook confuse or intimidate you, or you’ll miss out
When I created my profile on Facebook many months ago, I was reluctant to use the site because I found it incredibly confusing. Most days, I just ignored it. In the process, I missed numerous opportunities to start building a community of people who cared about what I had to say, promote my business, and give people… Read More
Join me on VoiceAmerica Friday for my best publicity tips
When a producer calls you and needs you to fill in for a guest who has canceled, move a mountain if you must, and say yes. That’s what I did when Jon Missall of VoiceAmerica Business Network called yesterday afternoon and asked if I’d serve as a fill-in on the PRInsider show this morning with… Read More
Hate social media? This may change your mind—and the boss’s
Do you hate Twitter and refuse to use it because “who cares what I had for lunch?” Do you abhor Facebook and predict it will be passe by next year, so why go through all the trouble of creating a profile? Does your boss prohibit people from using Facebook at work? And nix your budget… Read More
11 publicity tips for retailers who sell tea—or anything else
Publicity Hound Ruth Furman, a PR specialist and a speaker at this weekend’s World Tea Expo in Las Vegas will be among panelists who will discuss ways tea retailers can generate publicity. She asked if I could provide some tips for her handout, and I thought I’d share them here. These tips are written specifically… Read More
Jill Cranford wins Kindle2 in Publicity Hound survey drawing
Jill Cranford, co-owner of Stone2Furniture in Livewrmore, Colo., a company that makes indoor and outdoor furniture from stone, is the winner of the Kindle2, Amazon’s wireless reading device. Jill’s name was chosen from all respondents who answered my Customer Profile Survey earlier this month. If her name sounds familiar, it might be because she submitted a Help… Read More