Taglines, those pithy one-liners that follow the name of an organization, can let people know within two seconds what your organization does and how it helps them. Yet too many companies don’t have a tagline because they can’t think of something clever. If that’s you, Nancy Schwartz’s 2010 Tagline Contest for Nonprofits will inspire you.… Read More
Promotions
Definitions of advertising, promotion, publicity and PR
If you work in PR, and you’re trying to explain to somebody what you do, and they look at you with a blank stare, explain it this way: “If the circus is coming to town and you paint a sign saying ‘Circus Coming to the Fairground Saturday,’ that’s advertising. If you put the sign on… Read More
What’s the best way to promote an online parenting class?
Kathy Slattengren of Kenmore, WA writes: “I have an online parenting class. It’s $99 for three months of instruction, and parents can take the course at their own pace. You can learn more about it here. “For $139, students take the same course, starting April 19, and get email reminders and a weekly conference call… Read More
Ideas needed on how to promote an expert on mold
Susan Murphy of Pleasant Ridge, MI writes: I’m looking for some interesting avenues in which to promote our client, an environmental scientist who specializes in toxic mold education, detection and remediation. Connie Morbach, M.S. CHMM CIE, is a respected national authority in indoor air quality (IAQ) who has performed over 10,000 residential/commercial air tests and… Read More
How to promote a group of expressive arts facilitators?
Gabrielle Javier-Cerulli, of Rochester, New York writes: “I just launched the Global Network of Expressive Arts Facilitators and need to get the word out about it and attract new members on an international scale. “It’s a membership-based organization for facilitators, all non-therapists, who use the creative process (painting, drumming, singing, journal writing, collage-making) with their… Read More
Artist needs tips for placing artwork on TV, movie sets
Consuelo Okdie from Tampa Bay, Fla., writes: “I’m hoping that you or one of your readers will be able to tell me how to get my artwork used as set decoration for TV or films. “My work is unique in medium and application as I am one of a very few artists using polymer clay to… Read More
Add comic strips to your PR campaign & pitch the artists
Every year since 2001, Rebecca Morgan and her cadre of volunteers have been going into the Willow Glen neighborhood in San Jose, Calif., just before Halloween and encouraging readers to give 6,500 of their “gently read” books to children in place of trick-or-treat candy. “Books feed children’s minds, while candy only feeds their cavities,” says… Read More
12 ways to use my free ebook of publicity tips
Have you claimed your copy of “The Best of The Publicity Hound’s Tips of the Week of 2009” yet? It not, grab it here. You’ll find the 26 tips that generated the most response from readers of “Craigslist: A Valuable Publicity Tool.” last year. I give away this ebook each year, and my readers eagerly look… Read More
First webinar with our JV partner brings lots of questions
During our first webinar yesterday with one of our joint venture partners, Patsi Krakoff, participants submitted a lot of great questions. Here’s one: Q. “If I’m not supposed to be promoting on social media sites, then how am I supposed to sell anything?” A. Sell your expertise first by giving lots of great content. Offer… Read More
Offer 30-second spots featuring ‘how to’ tips for local radio
If you’re trying to get onto local radio stations, but you don’t have money to spend on advertising, offer the station free recorded 30-second spots filled with valuable how-to information their listeners will enjoy. Tie it into a month of the year that’s related to your topic, and you just might generate some valuable free exposure… Read More