News stories about the spinach-related E. coli outbreaks all over the United States offer lots of opportunity for savvy Publicity Hounds to piggyback onto this story. Here are some ideas off the top of my head: —What’s the effect on restaurants? Have they pulled spinach completely from their menus or are they using frozen spinach… Read More
Promotions
‘Let’s Say Thanks’ campaign by Xerox a great interactive marketing campaign
I love interactive marketing campaigns that engage people online. The “Let’s Say Thanks” campaign, created by Xerox as a way for people to send postcards of thanks to the troops overseas, is brilliant, regardless of what you think of the war in Iraq. Here’s how it works. Visit their website and choose your favorite postcard design. All the… Read More
Oprah needs gift ideas for magazines and “Oprah’s Favorite Things”
At the end of each year, the Queen of Daytime TV Talk Shows makes a list of things she likes, then features them on her show in December. They’re known to her fans simply as “Oprah’s Favorite Things.” Last year, they included an Apple iPod, croissants from William-Sonoma, a Burberry coat and purse, a Philip… Read More
Feng shui instructor needs ideas on how to use controversy for publicity
Debra Blackmon of Bakersfield, California writes: “This morning, a popular local radio host blasted the inclusion of Feng Shui workshops at our local community center this summer. “The reason? Feng Shui is a religion and non-Christian and shouldn’t be taught at the community forum. I’m the instructor of the workshop (and a Christian). I want to… Read More
‘Hudson Restaurant Week’ in New Jersey needs publicity tips
Tamara Remedios of New Jersey writes: “We’re doing a restaurant promotion July 24-August 4 in northern New Jersey. It’s Hudson Restaurant Week for Hoboken & Jersey City (across the river from Manhattan). I created the event last year. I own a local magazine and it was an idea brainstormed with one of my advertisers. It’s… Read More
Dating website for men needs your promotion ideas
“I have a dating advice website for men. The site, called ScoreHer.com, relies on sports analogies and ‘guy humor’ to help men better understand women and be more successful on dates. “Dating advice is obviously a very saturated market. However, our approach is fun and fairly unique. All the content is written by a group of… Read More
Publicity tip–Products needed for Austinwoman magazine gift guide for moms
Freelance writer Marika Flatt is creating a gift guide for moms for Austinwoman magazine, a 25,000-circulation monthly, to be published in May. She’s interested in a broad range of products and services that would make good gift ideas for mothers. Email a one-paragraph description of the product, the price, and where it can be bought.… Read More
How to use Craigslist for publicity
If you’re looking for a job, an apartment, a date, or people in your own community with common interests, you probably already know about Craigslist. But did you realize you can also use these free online community classifieds and forums to promote an event, announce a new employee, advertise a workshop months before it will… Read More
How to create an Experts Directory to promote your experts
If you have numerous experts within your company, nonprofit, government agency, trade association or other group, are you making it easy for the media to find them within seconds? For most of you, I’ll bet the answer is no. Take a cue from colleges and universities, which publish annual “experts directories.” The directory is an… Read More
How to a promote a ‘saucy but discreet’ calendar featuring Cape Code men
Judith Reppucci of Cape Cod, Massachusetts writes: “I do pro bono work helping a very small nonprofit organization, Wings for Falmouth Families, here on Cape Cod. The organization helps families which have children experiencing a medical crisis, and it’s trying to raise money through a “Ladies of Wickford”-style calendar featuring “saucy but discreet” photos of… Read More