Seventh Generation, which sells non-toxic household products and other supplies, recently halted a successful online promotion in which it donated free, environmentally-friendly tampons and sanitary pads to homeless shelters throughout the world. The company sent a package of organic cotton tampons or chlorine-free pads to a shelter if a visitor to the website clicked on a heart and dragged it into… Read More
Promotions
Publicity tip: Green dogs on St. Patrick’s Day
I just received TV reporter Jeff Crilley’s excellent email newsletter which you can subscribe to here, and I wanted to share his terrific tip on one way to generate publicity as St. Patrick’s Day nears. You don’t have to have an Irish pub to tie into this holiday. A few years ago, Kim Morris from Pappy’s Pet… Read More
Do Business in Your Bathrobe Day Feb. 12
If you’re one of those entrepreneurs who’s luck enough to have a home office, and you enjoy the luxury of doing business in your bathrobe, generate a little publicity. Kristie Tamsevicius, at left, founder of Webmomz.com, has chiristened Monday, Feb. 12, has Do Business in Your Bathrobe Day. “Bathrobe Day” has generated publicity for her and other entrepreneurs in… Read More
Greeting card/stationery company needs marketing tips
Lisa Tomlinson from Oakland, California writes: “I have a greeting card, stationery and gift items company that features fine art reproductions of extraordinarily unique mixed-media collage originals created by my brother, Jon Tomlinson. I don’t have a bricks-and-mortar shop, but our office and warehouse operations are run out of a 4,000-square-foot facility. “Our products are… Read More
Women’s online community needs promotion tips
Publicity Hound Kare Anderson writes: “I am co-founder of a new business that’s going public in January, called SavvyHer. It’s the only online community for women age 45 and older to contribute tips for making their lives easier and more joyful. They can even be recognized and rewarded with gifts from sponsors each month, when the… Read More
More ideas for holiday pitches
The weeks leading up to Christmas are the very best times to pitch the media with your story idea. I offered several controversial holiday ideas earlier this week, and I just found a great list of more story ideas with holiday hooks, courtesy of the PRLeap blog. Many of them would be great to pitch to… Read More
Media bias: The ugly truth
It’s amazing how clearly you can see things in hindsight. Like media bias, for instance. During the 22 years I worked as a newspaper reporter and editor, if you had told me the media were biased, I’d have wanted to arm-wrestle you. But here we are, 12 years later. In the column I wrote for Bulldog Reporter… Read More
Online Politics 101: How to win elections
If you’re working on a political campaign this year, or vowing to get involved in the 2008 presidential election, download a free copy of the ebook Online Politics 101: The Tools and Tactics of Online Advocacy. Written by Colin Delany, editor in chief of epolitics.com, the free 44-page handbook shows how to promote candidates, shape public opinion, motivate supporters… Read More
Celebrity addresses are easier to get with this service
Celebrity addresses are a closely guarded secret. So what do you do if you’re hoping to contact a celebrity and ask if they’ll appear at your special event? Getting contact information for the celebrity is next to impossible, but getting in touch with the people in their inner circle isn’t. The best service for contacting a celebrity’s agent, manager,… Read More
How to promote classical music company for babies
Publicity Hound Adam Adelman of Fairfax, California writes: “My wife and I have launched a company called Juno Baby and we’re an award-winning and critically-acclaimed premium creator of infant/toddler music and media. “All of our original music was scored for and performed by actual orchestral musicians. All of the original music was written by my wife,… Read More