I’ve been a guest on I don’t know whow many Internet radio shows the last year or two. And I’m always amazed at the number of people who email me weeks and even months after the show has been archived. “I just heard the radio show you did with…and I’m writing to tell you I… Read More
Promotions
Going green? Let everyone know
If your company is switching from paper to ceramic coffee cups, from paper to cloth napkins in the cafeteria, recycling almost everything, or doing anything else in the category of “going green,” be sure to spread the word. Journalists, in particular, love to jump on almost any story about saving the environment. You can pitch to business… Read More
Special event publicity: Try for a Guinness World Record
If you’re planning a special event, generate publicity by staging a fun publicity stunt, and try to get into the Guinness Book of World Records. Philadelphia is really turning up the heat for its annual Fiesta on the Parkway, part of the Sunoco Welcome America! Independence Day festivities on July 3. They will assemble thousands of salsa… Read More
Animal whisperer, here’s how to get onto radio
Sandra Larson of Elm, Texas writes: “I’m very interested in hosting a radio show as an animal communicator. On the air, I would do live readings for your audiences’ favorite furry friends. Also, we could take the on-air audience on soul journeys which are guided meditations. After the meditation, if time permitted, we could share… Read More
Spiritual healers need publicity ideas
Mike New of Beverly Hills, California asks: “We have a spiritual healing and teaching practice called Spirituality Inside and Out. We provide guided meditation classes and personal healing sessions. “Michelle Morovaty is the main healer and has an interesting background. Seven years ago, she healed herself from Lupus using the power of her mind when all… Read More
Food Network looking for Iron Chef fans
The Iron Chef, a popular program on the Food Network, is looking for people who also love Iron Chef competitions, from fans who dress up in Japanese costumes to full-length videos of people who host their own cooking competitions. Tell the network why nobody Iron Chefs like you do and they might send a camera… Read More
Southern California RV group needs promotion tips
Isabelle Kaminsky of Tustin, California writes: “My husband and I belong to an RV group which has monthly weekend outings, and sometimes longer trips. We’d like to encourage other RVers to join us for an outing so they can see what we offer. Our long-range goal is to obtain new members from Los Angeles, Orange… Read More
Capture email addresses before a publicity campaign
One of the biggest errors Publicity Hounds make when launching a publicity campaign is not creating a system for capturing people’s email addresses at their websites. How do I know? Because when somebody scores a big publicity hit, they often see a big spike in website traffic. Then the traffic starts to slow, and I receive an… Read More
California household labor website needs promotion ideas
Kare Anderson of Sausalito, California writes: “I am a friend of Jenna Raby, co-founder of the company Labor Fair, an online referral community of reliable, quality workers for all on-demand household labor. Consumers get free, real-time access to hundreds of local worker profiles, pictures and professional references. And consumers connect directly with already available, qualified but… Read More
Opening a bank branch? Display origami dollar bills
Publicity Hound Brian Foley read last week’s item in which I complained about those uncreative ribbon-cutting and check-passing ceremonies that seem to be everywhere. He loved my idea of a bank hiring a magician to perform magic tricks with dollar bills at its grand opening. Brian, a professional magician who does exactly that, offered another tip… Read More