Lois Carter Fay of Massanutten, Virginia writes: “I just started a new blog, BoomerWomenBlog.com, that combines marketing ideas with Boomer Women. It’s also set up to maintain contact with a women’s group, Women’s Forum, that I run in my local community. What’s the best way to publicize my new blog and to generate heaps of… Read More
Promotions
Promote your Facebook page with a look-alike contest
The next time you needed a fun promotion for a new product or service, or an upcoming event, consider a look-alike contest, one of the 35 Ways to Promote Your Facebook Page. Important: You must use a third-party app to run your contest, one of 9 tips for running successful Facebook contests. I love… Read More
Copycat TV news story: Buy a diamond, get a gun
It pays to be a copycat, especially if you’re after free publicity. When jewelry store owner Harold van Beek, near Cedar Rapids, Iowa, heard that a jeweler in Georgia had gotten publicity for offering a hunting rifle to every customer who bought diamond jewelry, he copied the marketing tactic and found himself on the local news.… Read More
Job search expert needs tips to promote job openings
Susan Joyce of Marlborough, Mass., writes: I am a job search expert trying to pull traffic to my blog at Job-Hunt.org and help people connect with jobs in this tough economy. Every Monday is Job Search Madness Day on Job-Hunt.org. Top employers with a large number of open jobs are profiled each Monday, and then… Read More
4 ways to promote your retail business before you open
UPDATE on Feb. 22, 2017: If you’re a store owner selling goods online, or a company offering their services, understanding your consumer’s behavior within a digital landscape is pivotal. You have to familiarize yourself with the various online channels, programs and software. See 19 Experts Share Ecommerce Digital Marketing Tips. This guest post is written… Read More
Want respect? Ditch the Hotmail, Yahoo, AOL addresses
Why would anyone who wants to be taken seriously advertise their Hotmail and Yahoo addresses on their business cards? When I see those addresses, I think “cheap.” The sin is even more egregious when an author commits it. Authors need to position themselves as experts in their field. Everything they do should communicate authority,… Read More
Will Flickr allow this kind of photo promotion?
Chris Stephenson of Madrid, Spain, asks: “I’d really like to use Flickr to host a competition. I’d ask people to submit photos of a variety of airports, highways, bridges and all types of buildings that the company I work for has or is currently managing or constructing. “Potentially, I could offer a prize of photo… Read More
Best way for an author to promote book giveaway?
This week’s Help This Hound question is from Anne Roos of South Lake Tahoe, CA: “I’m an author and I’ve received 40 free books from the publicist I used last year, 20 copies each of “The Musician’s Guide to Brides: How to Make Money Playing Weddings” and “The Brides Guide to Musicians: Live Wedding Music Made Easy and… Read More
Wanted: PR ideas for car raffle, training for teen car racers
This week’s Help this Hound question is from Barbara Roy, a communications specialist in Oakland City, IN: “I need ideas on how to promote an upcoming charity car raffle in 2012 through the Mad Mac Foundation, a group that sponsors educational programs for at-risk youth. “Proceeds from the raffle will be used to get teenagers, who illegally race their cars… Read More
11 qualities to look for when hiring a publicist
At least once a seek, somebody asks, “Where can I find a good publicist?” A far more important question should be, “What are the most important qualities I should look for in a publicist?” Once you know that, then you can start looking. Here are 15 qualities I’ve identified, with help from my readers. Use them… Read More