One of the major frustrations of authors is the near impossibility of making money from their books. They mistakenly think a book is a revenue stream. For most of them, a book is a money pit. By time they pay for a cover designer, interior designer, editing, proofreading, printing and a distributor, they’ve spent all… Read More
Promoting Expertise
177 Ways to Market Your Blog, from 59 Experts
Too little traffic at your blog? Too few readers? Almost no comments? If you need blog marketing ideas, you can spend the rest of this year experimenting with the bundle of them at the FirstSiteGuide.com blog where 59 experts reveal their three best marketing tips. I’m thrilled to be one of the experts. Before I… Read More
Why fiction authors can be experts and how they promote it
This edited transcript is the last in a four-part series from an interview on April 2, 2015. Dr. Judith Briles asks me about how authors can become experts and promote their expertise. Prefer audio? You can download it here or listen on iTunes. If you think this advice is valuable, share this link with your social media friends,… Read More
How authors make it easy for people to find them online
This edited transcript is the third installment in a four-part series from an interview on April 2, 2015. Dr. Judith Briles asks me about how authors can become experts and promote their expertise. Prefer audio? You can download it here or listen on iTunes. If you think this advice is valuable, share this link with your social media… Read More
How controversy creates publicity for experts
This edited transcript is the second in a four-part series from an interview on April 2, 2015. Dr. Judith Briles asks me about how authors can become experts and promote their expertise. Prefer audio? You can download it here or listen on iTunes. Part 3 will be published here tomorrow. Also let them know about my free cheat sheet… Read More
How authors become experts and promote expertise
This edited transcript is the first in a four-part series from an interview on April 2, 2015. Dr. Judith Briles asks me about how authors can become experts and promote their expertise. Prefer audio? You can download it here or listen on iTunes. If you think this advice is valuable, share this link with your social media friends,… Read More
Radio publicity tip: Call talk shows and comment
Savvy Publicity Hounds know how to use talk radio to their advantage, even if they’re only calling the show to comment on an issue the host is discussing. The first hoop you must jump through is to get past the call screener, particularly if it’s a big talk show. Be ready to tell the screener… Read More
How to identify the target market for your book
This edited transcript is the second in a four-part series from a podcast interview on Jan. 12, 2015. Julie Eason asks me about how authors can do their own publicity. Prefer audio? You can listen to the podcast on iTunes or on Stitcher Radio. Part 3 will be published here tomorrow. Joan: When you market your book,… Read More
The task that makes authors feel dishonest, deceitful and downright dirty
Why can authors muster so much passion for topics they want to write about, but gag when they discover that they—and they alone—must be the Marketer-in-Chief for their own books? “I don’t want to create an email list of readers because I don’t want to be constantly bothering them,” an author told me. “I don’t want… Read More