When I complained to my sister that I’ve had trouble sleeping for the last few weeks, she said almost all her Baby Boomer friends at a neighborhood party the night before reported the same problem. But it isn’t just a lack of sleep. People can’t concentrate at work. Parents are yelling at their kids. My… Read More
Promoting Expertise
27 Places Online and Offline to Promote Your Expertise
When you attend a networking event like a Chamber of Commerce breakfast or a Meetup group, and it starts with attendees introducing themselves, do you use the word expert in your introduction? Almost no one does. And that’s a huge missed opportunity. At last month’s Publishing at Sea cruise for authors, I paid close attention… Read More
How to Use Periscope for Publicity, PR and Promotion
Yesterday’s guest post by Roshanda Platt on how to show your personality with Periscope’s live streaming got me thinking about ways you can use 2015’s most popular app in a publicity or promotion campaign. Periscope is the easiest way to broadcast live video from your phone, enabling you to share what’s happening around you — with the whole… Read More
Media Interview Tips & Training: 10 Magic Phrases They Love
The next time you do a media interview, remember these 10 Magic Phrases the Media Love. Almost no one says these things during an interview. That’s because most people being interviewed talk about themselves and worry about impressing reporters or editors. Use these phrases and they’ll remember you. This is… Read More
Podcasting for Beginners, Part 1: Equipment That Will Make You Sound Like a Million Bucks
Margaret Larkin is the creator and host of the Radiogirl Podcast, a media podcast that features interviews with people who work in radio and TV, in Chicago and beyond. She also writes for CBS Radio in Chicago. She owns Metrolingua LLC and specializes in writing and editing, website content, and audio and video. By Margaret Larkin… Read More
Free Roadmap Shows How to Create, Promote Online Courses
If you teach in-depth courses online, or want to start, there’s a critical step that can determine whether your course is a success or a flop. It’s called a pilot program. And I never would have considered offering one had it not been for the advice from Danny Iny of Firepole Marketing. A pilot helps… Read More
Why Teaching Online Beats Creating Infoproducts Every Time
This might sound odd coming from someone who has an inventory of more than 150 information products. But teaching online courses can be far more profitable than all those ebooks, video replays and special reports that are in my store. I’ve been creating infoproducts for almost two decades, and they’ve been a gusher of a… Read More
Don’t Just Promote Your Expertise, Make Money from It
Publicity is great for a lot of things, but if you’re like most entrepreneurs, authors, speakers and experts, you’ll soon discover that getting your products and services out there is one thing, while making money from it is another thing entirely. Even with good publicity and recognition, whatever you’re selling might never become a consistent… Read More
Ashley Madison Data Dump: Publicity Ideas for Experts
The drip, drip, drip of names and email addresses of people who are registered on the Ashley Madison website offers publicity opportunities galore if you’re willing to comment on this story. #AshleyMadison is trending on Twitter, with more than 142,000 tweets as of this morning. When hackers announced last month that they had the names, email… Read More
Consultants, Coaches: Jump on Trump with Your Best Advice
I’ve been waiting—it seems like forever—for someone other than a political pundit to dredge up some timely publicity by offering advice to the world’s ultimate Publicity Hound, GOP presidential candidate Donald Trump. Finally, someone did. Image consultant Sandy Dumont’s August newsletter included an interesting before-and-after critique of Donald Trump’s suit, shirt and tie, his body… Read More