By using the LinkedIn app, you can write a longer headline on your profile that’s a total of 240 characters—that’s 100 characters more than what you’re allowed if you write it on your desktop. Read more
Promote Expertise
Facebook’s Messenger Kids App Perfect for Newsjacking
Facebook’s controversial Messenger Kids app offers the perfect opportunity for authors, speakers and experts to create publicity by newsjacking this story and commenting on it, or creating content around it. Use these hooks and angles. Read more
Are Men Whose Wives Keep Their Maiden Names Wimps?
Men whose wives choose to keep their maiden names are often viewed as less masculine and lacking pants in the relationship, a new study finds. Authors, speakers and experts can piggyback onto this story for publicity, also known as newsjacking. Read more
21 Ways to Use a Free, Easy Tool for Screen-capture Video
Screen-capture software gives you the ability to record what you see on your screen and turn it into a video: perfect if you do training. The problem is, fancy programs like Camtasia, which I’ve been using for more than a decade, have a long learning curve because they offer so many options like fade in… Read More
How to Get Raving Testimonials for Your Online Course Before You Launch It
If you’re considering turning your expertise into a new revenue stream and teaching an online course on a topic you love, you probably have the same question I had. How do you convince people to pay for it? You convince them three ways. First, with a course you’re sure the market wants—one that’s so rich… Read More
Day 2: Best Book Marketing Tips for Authors
It was all book marketing, all day Sunday, on our first at-sea day, during the fourth annual Publishing at Sea cruise for authors. 8 a.m. Here are the three best take-aways from each of our our five speakers. Judith Briles — Your “About Me” Tip 1: Always enhance your 15-second pitch with numbers. Don’t just say you’ve coached… Read More