By Marcia Yudkin To celebrate the milestone of my book 6 Steps to Free Publicity remaining in print 20 years after its first edition appeared, here is the second part of my post about 20 points about publicity that are as true now as in 1994. You can catch up on Part 1 here. I… Read More
Print Media
How a Pittsburgh pillow company used a marathon to tell its cause marketing story
By Hollie Geitner We frequently advise clients—using a statement coined by leadership expert Simon Sinek—that “people don’t buy what you do, they buy why you do it.” It couldn’t be any truer in the case of American Textile Company. Last year, the company, headquartered in Duquesne, Pa., just outside of Pittsburgh, produced and sold… Read More
Newsjacking: A tempting bone for the media, even when you have no news
By Roshanda E. Pratt There is always a story to be told. The key is to know how to tell the story in a way to draw the media into calling and chasing you down. As a former television news producer for 10 years, my main responsibility was to gather and communicate stories in bite-sized… Read More